iTnews

Retail Drinks Australia fortifies customer data with Invigor Group

By Matt Johnston on Apr 17, 2019 12:04PM
Retail Drinks Australia fortifies customer data with Invigor Group

Analytics for 6,600 member liquor retailers.

Leading local grog shop Retail Drinks Australia (RDA), who represents around 6,600 liquor stores across Australia, has secured an exclusive partnership with ASX-listed Invigor Group to provide data and analytics solutions to its members.

The deal will have Invigor provide a suite of data insights products to RDA members, leveraging Invigor’s core insights technology platform.

Specifically, RDA will access to insights covering promotions, products, customer loyalty and competitive pricing.

Invigor is no stranger to Australia’s $17.5 billion a year liquor landscape, and has existing relationships with Carlton & United Breweries, Moët Hennessy Austalia, Accolade Wines and Pernod Ricard Australia.

Founder and chief executive Gary Cohen could be forgiven for cracking a bottle of bubbles over lunch.

The latest signing is a demonstration of the intestinal fortitude of the serial entrepreneur who founded local health software play IBA Health that later bought iSoft, only to be raided by outsourcer CSC in a hostile takeover in the wake of the GFC.

Liquidity, of the consumable kind, is certainly pouring into Invigor. The latest partnership will bring RDA members including Coco-Cola Amatil, Asahi, Coles Liquor, and Lion Beer Australia into the fold.

In a filing to the Australian Securities Exchange, Invigor said the rollout of its solutions to RDA is slated to occur this quarter.

Cohen said the Retail Drinks Insights solutions have been designed in consultation with RDA’s members.

“It aims to benefit all liquor retailers in Australia, providing more visibility of store performance, while also understanding their customers’, and helping make more data-driven buying and promotions dialogue with their supplier.”

Citing an IBISWorld Industry Report, Invigor said the Australian liquor retail industry has been plagued by stagnant growth resulting from changing customer trends and rising competition - a sentiment echoed in Woolworths’ most recent interim results announcement where they announced a separate data visualisation tie-up with Tableau to overcome the downturn in alcohol profits.

With Julian Bajkowski

Got a news tip for our journalists? Share it with us anonymously here.
Copyright © iTnews.com.au . All rights reserved.
Tags:
analytics data analytics gary cohen invigor group projects retail drinks australia retailit software

Partner Content

Why companies fail at picking cloud modernisation partners
Promoted Content Why companies fail at picking cloud modernisation partners
One way SD-WAN can save business leaders' time
Partner Content One way SD-WAN can save business leaders' time
Improving returns from SD-WAN spending
Partner Content Improving returns from SD-WAN spending
Beat the DDoS blackmails in 2021
Promoted Content Beat the DDoS blackmails in 2021

Sponsored Whitepapers

The top 5 tech trends to deliver business outcomes
The top 5 tech trends to deliver business outcomes
10 reasons why businesses need to invest in cloud security training
10 reasons why businesses need to invest in cloud security training
Your guide to application security solutions
Your guide to application security solutions
State of Software Security: Open Source Edition
State of Software Security: Open Source Edition
Five questions to ask before you upgrade to a SIEM solution
Five questions to ask before you upgrade to a SIEM solution

Events

  • On-Demand Webinar: How Poly and Microsoft are Embracing Future Work Environments
  • [iTnews and Micro Focus] Navigating the cloud modernisation minefield
By Matt Johnston
Apr 17 2019
12:04PM
0 Comments

Related Articles

  • Coles Group looks to single customer ID across online stores, apps
  • BHP deploys big data fabric to connect its worldwide data stores
  • Transport for NSW trials machine learning to detect crash blackspots
  • Reading the tea leaves: How Services Australia used analytics during Covid
Share on Twitter Share on Facebook Share on LinkedIn Share on Whatsapp Email A Friend

Most Read Articles

TPG Telecom to start enticing NBN customers to move

TPG Telecom to start enticing NBN customers to move

Infosys scores another $40m for Centrelink payments engine build

Infosys scores another $40m for Centrelink payments engine build

Telstra InfraCo opens up telco's own fibre network

Telstra InfraCo opens up telco's own fibre network

Transport for NSW data stolen in Accellion breach

Transport for NSW data stolen in Accellion breach

You must be a registered member of iTnews to post a comment.
Log In | Register
All rights reserved. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorisation.
Your use of this website constitutes acceptance of nextmedia's Privacy Policy and Terms & Conditions.