iTnews

Optus sets $85 a month as its new entry-level NBN price

By Ry Crozier on Apr 15, 2019 11:57AM
Optus sets $85 a month as its new entry-level NBN price

Second rise in less than a year.

Optus has set $85 a month as the new minimum cost of an NBN product on its network as part of a move to court a “premium” consumer audience.

The telco today unveiled new NBN pricing, starting at $85 a month.

For that, customers can choose either a broadband-only product bundled with Optus Sport, or a product that also includes a home phone line and calls to landlines and mobiles.

The next step up is a $99 a month product which also includes fetch TV.

All of these products run on NBN Co’s 50Mbps tier; shifting them to run at 100Mbps means a monthly cost of between $115 and $129.

The new plans are the second major cost increase for Optus’ NBN products since June last year.

Back then, Optus moved from an entry-level NBN product at $60 a month up to between $75 and $80 a month.

With the price changes announced today, an entry-level Optus NBN plan has jumped $25 a month in less than a year.

An Optus spokesperson told iTnews that the company was essentially shifting its NBN strategy to target the premium end of the market.

“We believe Optus’ new offering reflects the value of service for our new premium fixed plans,” the spokesperson said.

“We are always looking for ways to offer the products and services our customers want, while remaining competitive in a continually evolving market.

“We encourage customers to choose a plan that best suits their price needs.”

All retail service providers have been put under margin pressure by NBN Co over the past 12-18 months as the government-funded network builder raises its prices to bolster its own economics.

This has come largely at the expense of entry-level NBN plans, with most RSPs having now been forced to abandon selling 12Mbps NBN services altogether as NBN Co makes them increasingly economically unviable.

The Australian Competition and Consumer Commission (ACCC) finally weighed in on the issue last week, saying there “should” be NBN options priced at ADSL levels in the future.

It appeared to stop short of intervening, however. That leaves the 1.25 million-odd customers on mostly grandfathered entry-level NBN plans in a precarious spot, as the ability for RSPs to service them in the future is uncertain.

Their future could still be outside of the NBN altogether, as mobile broadband plans - including from Optus and its mobile virtual network operator (MVNO) partners - come down in price and offer more quota, essentially replicating the inclusions that were formerly offered on the most popular ADSL plans.

Got a news tip for our journalists? Share it with us anonymously here.
Copyright © iTnews.com.au . All rights reserved.
Tags:
100mbps50mbpsacccaffordabilitybroadbandentrylevelincreasenbnoptuspricepricingtelcotelco/isp

Partner Content

Vast majority of surveyed firms still rely on password authentication
Promoted Content Vast majority of surveyed firms still rely on password authentication
Alienated from your own data? You’re not alone
Promoted Content Alienated from your own data? You’re not alone
The case for postponing mainframe migration has eroded
Partner Content The case for postponing mainframe migration has eroded
Tick off the ransomware bandits
Promoted Content Tick off the ransomware bandits

Sponsored Whitepapers

Planning before the breach: You can’t protect what you can’t see
Planning before the breach: You can’t protect what you can’t see
Beyond FTP: Securing and Managing File Transfers
Beyond FTP: Securing and Managing File Transfers
NextGen Security Operations: A Roadmap for the Future
NextGen Security Operations: A Roadmap for the Future
Video: Watch Juniper talk about its Aston Martin partnership
Video: Watch Juniper talk about its Aston Martin partnership
Don’t pay the ransom: A three-step guide to ransomware protection
Don’t pay the ransom: A three-step guide to ransomware protection

Events

  • iTnews Benchmark Awards 2022 - Finalist Showcase
  • 11th Annual Fraud Prevention Summit 2022
  • IoT Impact Conference
  • Cyber Security for Government Summit
By Ry Crozier
Apr 15 2019
11:57AM
0 Comments

Related Articles

  • NBN Co lobs fresh discounts at 12Mbps users to upgrade
  • NBN Co to set "up to" 25Mbps as its entry-level broadband tier
  • Optus blasts NBN price consultations as 'a waste of time'
  • ACCC moves quickly to retake control of NBN pricing
Share on Twitter Share on Facebook Share on LinkedIn Share on Whatsapp Email A Friend

Most Read Articles

Telstra to open its 5G network to wholesale customers

Telstra to open its 5G network to wholesale customers

Macquarie Bank creates a broker portal on Salesforce

Macquarie Bank creates a broker portal on Salesforce

Active Directory defaults lead to no-fix PrivEsc vulnerability

Active Directory defaults lead to no-fix PrivEsc vulnerability

Intel launches new AI chips

Intel launches new AI chips

Digital Nation

COVER STORY: From cost control to customer fanatics, AI is transforming the contact centre
COVER STORY: From cost control to customer fanatics, AI is transforming the contact centre
The other ‘CTO’: The emerging role of the chief transformation officer
The other ‘CTO’: The emerging role of the chief transformation officer
Metaverse hype will transition into new business models by mid decade: Gartner
Metaverse hype will transition into new business models by mid decade: Gartner
Case Study: PlayHQ leverages graph technologies for sports administration
Case Study: PlayHQ leverages graph technologies for sports administration
As NFTs gain traction, businesses start taking early bets
As NFTs gain traction, businesses start taking early bets
All rights reserved. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorisation.
Your use of this website constitutes acceptance of nextmedia's Privacy Policy and Terms & Conditions.