iTnews

Qld offers up commuter data in return for transport messaging network

By Justin Hendry on Mar 7, 2019 12:55PM
Qld offers up commuter data in return for transport messaging network

Trade-off for Wi-Fi, improved real-time information.

Queensland’s Department of Transport and Main Roads is planning to offer up commuter data and advertising opportunities in return for a single, integrated digital messaging network (DMN) across the state’s public transport network.

The department lifted the lid on plans for the massive project this week through a market sounding process that the department hopes to use to iron out the details of the proposed commercial model.

The network is intended to revolutionise how information is delivered to commuters by providing “location and audience-specific communications” across a range of digital mediums.

This includes connecting with a commuter’s personal device if they have opted into the services, possibly through the existing MyTransLink app.

The network is envisioned to deliver real-time timetabling and route delays information, as well as audio or visual wayfinding to assist customers with direction.

TMR also plans to offer free wi-fi and use the network to deliver “critical real-time messaging in the event of emergency”.

Although still in the planning phase, TMR envisions partnering with one or more suppliers to install and operate the network, which will include “a suite of digital devices”.

These devices are proposed for large swathes of the public transport network and road corridors, with a focus on South East Queensland including Brisbane and the Gold Coast.

This may include screens in trains and buses, bus interchanges and shelters and on state-controlled roads, though Queensland Rail platforms are excluded.

However all of this comes at a cost, and the department is proposing a commercial model that creates “exclusive opportunities for commercial advertising at nominated sites and on/in certain transport vehicles and potentially the collection and right to use customer data”.

“In return, it is expected that the successful supplier/s will provide certain customer services and will fund all costs associated with the installation and ongoing maintenance of the digital messaging assets, at no cost to TMR,” market sounding documents state.

“It is also anticipated that the successful supplier/s will share a portion of the revenue derived from their commercial advertising (and potential user data) with TMR.”

The department plans to deliver the network using a multi-phase rollout strategy, starting with the Gold Coast Light Rail and a number of existing static billboards on the M1 motorway.

Future phase could include the new generation of trains, SEQ Busway and other selected services.

Got a news tip for our journalists? Share it with us anonymously here.
Copyright © iTnews.com.au . All rights reserved.
Tags:
datagovernmentitnetworkingprojectspublic transportqueenslandstrategytmr

Partner Content

Vast majority of surveyed firms still rely on password authentication
Promoted Content Vast majority of surveyed firms still rely on password authentication
How a 'micro data centre' enables your business, your way
Promoted Content How a 'micro data centre' enables your business, your way
The case for postponing mainframe migration has eroded
Partner Content The case for postponing mainframe migration has eroded
DoT Victoria turns to Oracle to implement unified cloud-based platform
Promoted Content DoT Victoria turns to Oracle to implement unified cloud-based platform

Sponsored Whitepapers

Planning before the breach: You can’t protect what you can’t see
Planning before the breach: You can’t protect what you can’t see
Beyond FTP: Securing and Managing File Transfers
Beyond FTP: Securing and Managing File Transfers
NextGen Security Operations: A Roadmap for the Future
NextGen Security Operations: A Roadmap for the Future
Video: Watch Juniper talk about its Aston Martin partnership
Video: Watch Juniper talk about its Aston Martin partnership
Don’t pay the ransom: A three-step guide to ransomware protection
Don’t pay the ransom: A three-step guide to ransomware protection

Events

  • iTnews Benchmark Awards 2022 - Finalist Showcase
  • 11th Annual Fraud Prevention Summit 2022
  • IoT Impact Conference
  • Cyber Security for Government Summit
By Justin Hendry
Mar 7 2019
12:55PM
0 Comments

Related Articles

  • NSW Education grilled over school connectivity upgrade troubles
  • Gov told don't "water down" public sector data protection
  • Queensland locks in 2023 for digital driver's licence rollout
  • eftpos worksite digital ID pilot saves days on worker credential checks
Share on Twitter Share on Facebook Share on LinkedIn Share on Whatsapp Email A Friend

Most Read Articles

Kmart Australia stands up consent-as-a-service platform

Kmart Australia stands up consent-as-a-service platform

NSW digital driver's licences 'easily forgeable'

NSW digital driver's licences 'easily forgeable'

Kmart Australia re-platforms ecommerce site to AWS

Kmart Australia re-platforms ecommerce site to AWS

NBN Co's 250Mbps and gigabit growth is finally clear

NBN Co's 250Mbps and gigabit growth is finally clear

Digital Nation

The other ‘CTO’: The emerging role of the chief transformation officer
The other ‘CTO’: The emerging role of the chief transformation officer
COVER STORY: From cost control to customer fanatics, AI is transforming the contact centre
COVER STORY: From cost control to customer fanatics, AI is transforming the contact centre
As NFTs gain traction, businesses start taking early bets
As NFTs gain traction, businesses start taking early bets
Case Study: PlayHQ leverages graph technologies for sports administration
Case Study: PlayHQ leverages graph technologies for sports administration
Metaverse hype will transition into new business models by mid decade: Gartner
Metaverse hype will transition into new business models by mid decade: Gartner
All rights reserved. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorisation.
Your use of this website constitutes acceptance of nextmedia's Privacy Policy and Terms & Conditions.