iTnews
  • Home
  • News
  • Business
  • Training & Development

Australian MySpace exec to head international unit

By Natalie Apostolou on Jul 17, 2009 3:16PM
Australian MySpace exec to head international unit

Horne climbs ranks during MySpace restructure.

Australian MySpace founding exec Rebekah Horne has been promoted to the position of managing director and senior vice president of MySpace's international business as part of News Corp's ongoing restructure.

Less than a year after taking the London-based international gig of MD of MySpace Europe and UK in addition to maintaining her role looking after Australasia, Horne has now accepted the role of her former boss Travis Katz.

Katz is credited as being one of the architects of the launch of Fox Interactive Media and is series of online content acquisitions including MySpace, gaming portal IGN and film hub Rotten Tomatoes.

He leaves News Corp after five years to take on an "entrepreneurial opportunities." 

Under her new role 36-year old Horne will be asked to address the evolving yet undefined new vision of the MySpace proposition, which recently installed CEO Owen Van Natta admits has a "confusing brand identity."

In the internal memo to staff, Van Natta conceded, "our users don't know if we're a social portal, a music site, or an entertainment hub." 

His views reinforce News Corp boss Rupert Murdoch's angst over the social networking platform, of which he recently admitted needs to be refocused "as an entertainment portal." 

Murdoch has taken heat for the recent 'right-sizing" of MySpace's operations globally.

Despite taking the reigns at a time of tumult, Horne will have a more streamlined International business unit to take on with London, Berlin and Sydney now company's new international hubs. It is expected that she will split her time between London, where she is currently located, and Sydney.

"During her tenure at MySpace, Rebekah has done an incredible job inspiring and leading teams across Europe and the rest of the world," said Van Natta.

Got a news tip for our journalists? Share it with us anonymously here.
Tags:
corphornemurdochmyspacenattanewstraining & developmentvan

Partner Content

The Great Resignation has intensified insider security threats
Promoted Content The Great Resignation has intensified insider security threats
Security "mindset shift" needed to protect organisations
Promoted Content Security "mindset shift" needed to protect organisations
Why rethinking your CMS is crucial for customer retention
Promoted Content Why rethinking your CMS is crucial for customer retention
How to turn digital complexity into competitive advantage
Promoted Content How to turn digital complexity into competitive advantage

Sponsored Whitepapers

Extracting the value of data using Unified Observability
Extracting the value of data using Unified Observability
Planning before the breach: You can’t protect what you can’t see
Planning before the breach: You can’t protect what you can’t see
Beyond FTP: Securing and Managing File Transfers
Beyond FTP: Securing and Managing File Transfers
NextGen Security Operations: A Roadmap for the Future
NextGen Security Operations: A Roadmap for the Future
Video: Watch Juniper talk about its Aston Martin partnership
Video: Watch Juniper talk about its Aston Martin partnership

Events

  • Micro Focus Information Management & Governance (IM&G) Forum 2022
  • CRN Channel Meets: CyberSecurity Live Event
  • IoT Insights: Secure By Design for manufacturing
  • Cyber Security for Government Summit
  • Forrester Technology & Innovation Asia Pacific 2022
By Natalie Apostolou
Jul 17 2009
3:16PM
0 Comments

Related Articles

  • Don't miss Australia’s premiere IoT Conference on 9th June
  • AirTrunk to appoint its first CIO
  • Retail investor Alquemie Group brings in new CIO
  • Intrepid Travel backs CDTO to drive 2025 digital transformation
Share on Twitter Share on Facebook Share on LinkedIn Share on Whatsapp Email A Friend

Most Read Articles

Australia scraps digital passenger cards for international arrivals

Australia scraps digital passenger cards for international arrivals

PayTo rollout kicks off

PayTo rollout kicks off

Neobank Volt exits the banking industry

Neobank Volt exits the banking industry

Westpac sets sights on hybrid meeting spaces

Westpac sets sights on hybrid meeting spaces

Digital Nation

Case Study: Multicloud business drivers at MLC Life Insurance
Case Study: Multicloud business drivers at MLC Life Insurance
Case study: AFL kicks goals with its new digital platform
Case study: AFL kicks goals with its new digital platform
Personalisation strategies need to be built from the ground up
Personalisation strategies need to be built from the ground up
Case Study: Good360 deploys NetSuite, Magento and Salesforce
Case Study: Good360 deploys NetSuite, Magento and Salesforce
Case Study: EY invests in AI to improve approach to flexible working
Case Study: EY invests in AI to improve approach to flexible working
All rights reserved. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorisation.
Your use of this website constitutes acceptance of nextmedia's Privacy Policy and Terms & Conditions.