The survey found the strongest sales growth for the iPhone came from households earning US$25,000 to US$49,999. Sales in this sector of the market grew 48 per cent, compared with just 16 per cent among households earning more than US$100,000.
“As an additional household budget item, a US$200 device plus at least US$70 per month for phone service seems a bit extravagant for those with lower disposable income,” said Jen Wu, senior analyst at comScore, the report’s author.
“However, one actually realises cost savings when the device is used in lieu of multiple digital devices and services, transforming the iPhone from a luxury item to a practical communication and entertainment tool.”
Wu suggested that consumers are increasingly using the iPhone as a computer replacement. He pointed out that the number of people earning between US$25,000 and US$50,000 accessing news and information via their mobile browser grew by five per cent since June, while the market overall grew by three per cent.
“These data indicate that lower-income mobile subscribers are increasingly turning to their mobile devices to access the internet, email and their music collections,” observed Mark Donovan, senior analyst at comScore.
“Smartphones, and the iPhone in particular, are appealing to a new demographic and satisfying demand for a single device for communication and entertainment, even as consumers weather the economy by cutting back on gadgets.”
iPhone sales hottest among low-income consumers
By Iain Thomson on Nov 1, 2008 9:48AM