Domino’s stores compete for Facebook rankings

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Domino’s stores compete for Facebook rankings

Social app taps ‘near real-time’ data.

Domino’s Pizza has linked live feedback with a newly developed Facebook application designed to rank its more than 500 stores based on customer ratings.

The Store Ratings application, hosted on Domino’s Facebook page, was built by an internal development team.

It is the latest in a series of social networking investments for the pizza chain, which has allowed customers to order pizza from its Facebook page since May.

Domino’s chief information officer Wayne McMahon highlighted its recently established Telstra cloud environment as a “key enabler” for the new application.

“The current store ratings are calculated in near real-time from the live rating data entered by our customers at the end of their digital ordering experience,” he explained.

“Estimated delivery time data is pulled directly from the in-store POS [point-of-sale] system, having been calculated off each store’s actual delivery performance.

“We needed high performance at an infrastructure level to provide near real-time data flow to our customers.”

The application was designed by Domino’s online marketing department under the direction of chief executive officer Don Meij, in a bid to improve product development and transparency.

McMahon, who was voted Retail CIO of 2012 in iTnews’ inaugural Benchmark Awards, has been working to improve Domino’s IT infrastructure to support the increasingly digital business.

Domino’s said this week that more than half of its pizza orders were placed online. By June, the company expected online to account for 60 percent of its total sales.

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