Pro-Privacy is Good For Business

By on

Contrary to popular belief, an aggressive pro-privacy stance is good for business.

If companies take a strong position for the protection of consumer privacy, they will enhance their brand, gain loyal customers, improve data quality, increase the efficacy of direct marketing campaigns and enhance their global marketability. However, existing privacy legislation needs an ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Copyright © SC Magazine, US edition

Most Read Articles

Log In

|  Forgot your password?