Digital transformation best practice for Australian businesses

Marketers lack the skills to tackle ad fraud alone

By on
Marketers lack the skills to tackle ad fraud alone

Most marketers do not have the computer science or web programming skills to deal with the intricacies of the digital advertising ecosystem.

Shailin Dhar, CEO of ad measurement business Method Media Intelligence (MMI) spoke to iTnews Digital Nation about the perceived complexities of the adtech environment, and the difficulty that marketers experience in facing these challenges alone.

To access Digital Nation premium content, please using your iTnews account, or register your details below to access all content in full.

My Details

First Name *
Last Name *
Email *
Phone *
Company Name *
Job Title *

My Login


I have read and accept the privacy policy and terms and conditions and by submitting my email address I agree to receive iTnews newsletters and receive special offers on behalf of iTnews, nextmedia and its valued partners.

More from iTnews Digital Nation

Anatomy of a digital ad fraud: Rapidfire counterfeit operation netted $US10 million a month

Anatomy of a digital ad fraud: Rapidfire counterfeit operation netted $US10 million a month

By Andrew Birmingham, Tom Duvall
MarTech drives digital transformation at Lendlease

MarTech drives digital transformation at Lendlease

By Andrew Birmingham, Velvet-Belle Templeman
Business loses billions to digital ad fraud each year. Here's how IT can help

Business loses billions to digital ad fraud each year. Here's how IT can help

By Andrew Birmingham, Velvet-Belle Templeman
"We haven't solved ad fraud because we don't want to": Augustine Fou

"We haven't solved ad fraud because we don't want to": Augustine Fou

By Velvet-Belle Templeman

proudly sponsored by

Log In

Email:
Password:
  |  Forgot your password?