marketing

Technology, through a banker’s lens

Technology, through a banker’s lens

How do you experiment when members expect credit unions to only spend on the technologies they absolutely need?
Oct 13 2014 11:44AM
UK admissions authority makes millions selling student data

UK admissions authority makes millions selling student data

Sells student data to advertisers and mobile phone companies.
Mar 14 2014 6:46AM
Profiting from internal partnerships

Profiting from internal partnerships

Marketing and IT security: odd bedfellows?
Jan 28 2014 6:27AM
Open Universities makes students sticky

Open Universities makes students sticky

Less likely to drop out of studies.
Dec 11 2013 6:48AM
Telstra turns to data to reduce customer churn

Telstra turns to data to reduce customer churn

How does your telco decide when it’s time for a chat?
Nov 22 2013 7:16AM
How cloud is one-upping your IT team

How cloud is one-upping your IT team

[Blog] Are you selling IT or just running it?
Nov 18 2013 12:42PM
Marketing: The next IT frontier

Marketing: The next IT frontier

Time for IT to hire marketing talent.
Oct 29 2013 10:04AM
City of London bans data-snooping waste bins

City of London bans data-snooping waste bins

Smells privacy row ahead.
Aug 13 2013 6:26AM
Yahoo! account cull could cause Spam Act breaches

Yahoo! account cull could cause Spam Act breaches

Law says keep mailing lists clean.
Jul 4 2013 6:45AM
Salesforce to pay $2.6 billion for ExactTarget

Salesforce to pay $2.6 billion for ExactTarget

Social marketing bet.
Jun 5 2013 8:36AM
Google overhauls AdWords

Google overhauls AdWords

Mixed reaction to new multi-device system.
Feb 8 2013 7:19AM
Coles cautious on loyalty card data

Coles cautious on loyalty card data

Keeps individual targeting off the cards.
Nov 1 2012 2:18PM
Data retention runs counter to national privacy law

Data retention runs counter to national privacy law

Opinion: Has the Government proposed contradicting reforms?
Oct 26 2012 12:29PM
Google buys Kiwi social marketers

Google buys Kiwi social marketers

Reported $250m offering.
Aug 1 2012 6:45AM
CIOs face downgrade to 'chief plumbing officer'

CIOs face downgrade to 'chief plumbing officer'

Challenged to align IT thinking with marketing.
Apr 5 2012 12:54PM
RIM to find new marketing chief to revive its brand

RIM to find new marketing chief to revive its brand

Is drip feed working?
Mar 7 2011 3:40PM
How utilities will profit from your data

How utilities will profit from your data

Information about what you do at home is the next gold seam for cash-strapped utilities.
Nov 17 2010 11:09AM
Optus chief sorry for misleading broadband ads

Optus chief sorry for misleading broadband ads

O'Sullivan contrite but undeterred.
Nov 11 2010 2:50PM
Optus to dredge Telstra archives for compensation claim

Optus to dredge Telstra archives for compensation claim

A case so old, judges are dying to finish it.
Aug 4 2010 6:30AM
Boingo recoils over test email blunder

Boingo recoils over test email blunder

IT system developed artificial intelligence?
Apr 16 2010 1:51PM

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