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TODAY ON iTnews.com.au:

Premium mobile content set to double in four years

AT&T to buy rural wireless provider for $2.8 billion

Congress says Homeland Security has insufficient 'exit' plan

Dell dives into liquid server cooling

Lessons learned from HP's pretexting case

Telco marketing 'stuck in the past'

Microsoft gets a fix on Maporama

Web-savvy consumers demand transparency

Academia and industry to share intellectual property

Nokia offers mobile photo printing

iPhone hype drives search spike

Germany in court over telecoms laws

Tuesday, 3rd July 2007

Headlines

	Premium mobile content set to double in four years
	AT&T to buy rural wireless provider for $2.8 billion
	Congress says Homeland Security has insufficient 'exit' plan
	Dell dives into liquid server cooling
	Lessons learned from HP's pretexting case
	Telco marketing 'stuck in the past'
	Microsoft gets a fix on Maporama
	Web-savvy consumers demand transparency
	Academia and industry to share intellectual property
	Nokia offers mobile photo printing
	iPhone hype drives search spike
	Germany in court over telecoms laws

Good morning,

Telecoms companies need to double their marketing budgets and become more strategic in their approach to promoting themselves if they are to compete successfully with premier brands, such as Google, eBay and Apple, a new report has warned.

Global revenues from premium mobile content, which includes music, games, graphics, video, and adult content, are expected to more than double in four years, with video expected to be one of the biggest growth drivers, a market research firm said.

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editor@itnews.com.au

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Telco/ISP

Premium mobile content set to double in four years
Content for mobile devices like cell phones will top $44 billion in 2011, more than double the nearly US$20 billion that'll be generated this year, iSuppli predicted.
By Antone Gonsalves

Telco/ISP

AT&T to buy rural wireless provider for $2.8 billion
Dobson, based in Oklahoma City, markets its wireless service under the Cellular One brand.
By Antone Gonsalves

Government/Law

Congress says Homeland Security has insufficient 'exit' plan
The US Government Accountability Office says it could take up to a decade to find a practical way to implement biometric exit capabilities at land ports of exit.
By Larry Greenemeier

Hardware

Dell dives into liquid server cooling
Better cooled servers allow for denser data centres.
By Tom Sanders

Government/Law

Lessons learned from HP's pretexting case
Both the state Legislature and Congress saw fit to pass legislation to clearly make "pretext" a criminal offense, as a result of the conduct in this case.
By K.C. Jones

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Telco/ISP

Telco marketing 'stuck in the past'
Telcos need to become the brand of choice rather than of necessity.
By Andrew Charlesworth

Applications

Microsoft gets a fix on Maporama
Virtual Earth to integrate with navigation service.
By Clement James

Internet

Web-savvy consumers demand transparency
Blind faith in brands diminishing.
By Andrew Charlesworth

Research/Trends

Academia and industry to share intellectual property
Benefits for both sides, say participants.
By Andrew Charlesworth

IT Services

Nokia offers mobile photo printing
Nseries users can upload pics and order direct from their device.
By Matt Chapman

Internet

iPhone hype drives search spike
Apple logs two million click-throughs from iPhone queries.
By Shaun Nichols

Government/Law

Germany in court over telecoms laws
European Commission wants German market to be more open.
By Andrew Charlesworth