Unwired has signed specialist technology distributor Tecksel Australia to distribute wireless broadband products to resellers focusing on SMBs.
Leigh Mutimer, director at Tecksel, said in a statement that Unwired had "huge appeal" for its SMB channel.
"[They are] looking for a reliable broadband service that is simple to set up and portable, so it can be moved from home to business, into meeting rooms or taken to customer premises," Mutimer said.
"Unwired also adds a new dimension of redundancy to the many small business now relying on traditional broadband," he added.
Tecksel would provide training, sales and after sales support for companies wanting to resell Unwired. Companies would attend "authorisation evenings" to qualify as resellers, Tecksel said.
Unwired said in a statement that Tecksel complemented Unwired’s existing retail channel, which included 110 retail outlets in Sydney, such as Harvey Norman, Dick Smith, Tandy, Dick Smith Powerhouse, Domayne and Co-op Bookstores.
The deal, effective immediately, was in response to "a large number" of enquiries from companies wanting to resell Unwired into the fast-growing SMB market, Unwired said.
David Spence, chief executive at Unwired, said about 250 resellers had registered so far to sell Unwired products and services.
"Our deal with Tecksel will go a long way to meeting this demand and will significantly expand our reach in the Sydney market,” Spence said.
Tecksel distributes IT products from the likes of Netgear, Panasonic, Kyocera, Invensys, Avocent, Level One and Xitel to thousands of resellers, consultants, smaller systems integrators and independent retailers.<