Toshiba credits channel

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Toshiba has credited its channel-to-market strategy as crucial in recording its best-ever quarter and year in the period to 31 March.

In the quarter ended 31 March, Toshiba sold 40,423 units, a 23 per cent increase on the corresponding quarter last year. For the year to 31 March, Toshiba recorded a 27 per cent increase in volume over 2001, and 16 per cent more than its previous best year, 2000. Total revenue exceeded $100 million in a quarter for the first time ever.

“A wave of growth in the mobile computing market, which Toshiba leads, plus a reputation for quality and reliability, a desirable range of products and a commitment to a value-adding channel network has received an obvious vote of approval from both business and consumer markets,” the company said in a statement.

Toshiba Australia, a subsidiary of Toshiba Corporation, claims it is the only computer brand that is 100 per cent channel-centric. IDC recently reported that Toshiba Corporation reaped $US43.5 billion in 2001 and enjoys 26 per cent of the globe's notebook market.


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