Tech firms top Australian 'Dream Employers' list

By on
Tech firms top Australian 'Dream Employers' list

Self-employment third after Google, Virgin.

The Australia and New Zealand public has voted Google, Apple, Microsoft, Vodafone, eBay and Salmat among its top 20 'Dream Employers' this year.

According to the inaugural survey by InSync Surveys and RedBalloon, 27 percent of people were working for their dream employers.

The survey involved 2,965 respondents, of whom 89 percent were from Australia and 68 percent were female.

Most men and women identified Google and IT as their dream employer and industry respectively.

Employment in the Virgin Group was second most sought after, and self-employment third.

Apple, Microsoft, Vodafone, eBay and Salmat also made it onto the top 20 list at 4th, 11th, 12th, 13th and 16th positions respectively.

Respondents were most concerned with brand reputation and culture of potential employers. Work-life balance, rewards and recognition were also considerations.

InSync CEO James Garriock found Google's brand image to be so strong that "many people might not know what Google employees actually do all day, but they still want to do it".

The consultancy also observed that the worldwide popularity of Apple products was driving dreams of working for the company.

"Marketing investment designed to attract new customers also has a spill-over effect in attracting new employees," Garriock noted.

When respondents were asked if they would recommend their current employer, people from the IT, media and finance sectors were most likely to say "yes".

One in ten Australians were self-employed, of whom only 35 percent said they worked for their dream employer.

InSync and RedBalloon planned to conduct the survey annually to determine any changes in organisations, and if and how the notion of a dream employer changed over time.

Copyright © iTnews.com.au . All rights reserved.
Tags:

Most Read Articles

You must be a registered member of iTnews to post a comment.
| Register

Poll

How should the costs of Australia's piracy scheme be split?
Rights holders should foot the whole bill
50/50
ISPs should foot the whole bill
Government should chip in a bit
Other
Flash is heading towards its grave, and that's...
Great! Good riddance
Sad! Flash had some good qualities
Irrelevant. I don't care
What's Flash?
View poll archive

Whitepapers from our sponsors

What will the stadium of the future look like?
What will the stadium of the future look like?
New technology adoption is pushing enterprise networks to breaking point
New technology adoption is pushing enterprise networks to breaking point
Gartner names IBM a 'Leader' for Disaster Recovery as a Service
Gartner names IBM a 'Leader' for Disaster Recovery as a Service
The next era of business continuity: Are you ready for an always-on world?
The next era of business continuity: Are you ready for an always-on world?

Log In

Username:
Password:
|  Forgot your password?