Social networking spam on the rise

Staff Writer on
Social networking spam on the rise

Four out five social network users have received unwanted 'friend' invitations, messages or postings over the past year, new research suggests..

Messaging security firm Cloudmark said that this rise in 'spam' threatens growth and membership retention at the popular networking sites.

The attacks work in much the same way as traditional email spam in that they target users with unsolicited product messages or attempt to redirect them to a phishing site or one hosting malware.

Users have reported receiving an average of 64 unwanted communications in the past 12 months, and 37 per cent have noticed an increase in the number of unwanted messages in the past six months.

"The results of this survey should be of concern to social network operators and users," said Neil Cook, vice president of technology services at Cloudmark in EMEA.

"Social networking sites need to be concerned about the proliferation of spam and phishing attacks and the impact it could have on their ability to grow and retain members.

"Social networking providers must address the security issue head-on or risk declining usage and revenues."

Although not nearly as big a problem as spam email, two-thirds of users said that they would consider switching to another social network if they received a lot of unwanted messages.

Figures suggest that nearly half of the online adult population has at least one social or professional networking website account.

Facebook and MySpace collectively host more than 170 million monthly active users worldwide, according to Forrester Research.

"Consumers need to take the same precautions they have adopted in other forms of online communications, including never responding to unwanted messages and never posting personal information that could lead to identity theft," said Cook.
Copyright ©v3.co.uk
Tags:

Most Read Articles

You must be a registered member of iTnews to post a comment.
| Register

Poll

How should the costs of Australia's piracy scheme be split?
Rights holders should foot the whole bill
50/50
ISPs should foot the whole bill
Government should chip in a bit
Other
Flash is heading towards its grave, and that's...
Great! Good riddance
Sad! Flash had some good qualities
Irrelevant. I don't care
What's Flash?
View poll archive

Whitepapers from our sponsors

What will the stadium of the future look like?
What will the stadium of the future look like?
New technology adoption is pushing enterprise networks to breaking point
New technology adoption is pushing enterprise networks to breaking point
Gartner names IBM a 'Leader' for Disaster Recovery as a Service
Gartner names IBM a 'Leader' for Disaster Recovery as a Service
The next era of business continuity: Are you ready for an always-on world?
The next era of business continuity: Are you ready for an always-on world?

Log In

Username:
Password:
|  Forgot your password?