SAP and Google plan 'big data' Maps

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SAP and Google plan 'big data' Maps

Taking advantage of geo-tagged information.

Software giant SAP has formed an alliance with internet behemoth Google to help companies get a grip on ‘big data.’

SAP’s analytics software would ride on top of Google Maps to give businesses “location-based intelligence capabilities", the companies said in a statement.

The companies wanted to incorporate business features in Google’s consumer-focused mapping services, including in Street View mode.

Products combining analytics with Google Maps were expected to appear in upcoming releases of various SAP enterprise products. This includes SAP BusinessObjects and the German firm's mobile apps.

“Today, more and more information is being geo-tagged and it is unlocking an entirely new dimension for enterprise data,” said Sanjay Poonen, president of global solutions at SAP.

Dave Girouard, president for Google Enterprise, said the integration would allow customers “to more easily visualise geographic data and make better business decisions.”

Earlier this week, SAP reported some solid results, with decent software revenue.

See below for a video on the potential for Google Maps analytics:

This article originally appeared at

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