Clarius Group incorporates Alliance, Candle ICT and other leading brands that provide specialist recruitment services to key sectors including accounting, IT and support services.
Clarius Group currently operates seven individual websites representing each business unit, including the corporate site http://www.clarius.com.au.
Previously the HTML-driven websites were developed and maintained by the busy in-house IT team, who were also responsible for providing IT services for this expanding agency.
As a result the websites were beginning to suffer from static content and technical inconsistencies that were causing a significant fall in click-through.
Stephanie Hardcastle, group marketing manager said the Internet is the ideal medium for job hunting and recruitment.
“The majority of our business -- particularly candidate attraction -- is generated through our websites and with the old sites our hands were tied. It was extremely difficult for Marketing to make changes or implement new features, such as RSS feeds. We also needed to be able to maintain control of branding and content and with hard-coded HTML, this was simply impossible," she said.
The Clarius Group needed a system that would deliver control of the day-to-day running of the sites to marketing, but also be technical to facilitate the introduction of interactive media including RSS feeds and community areas for investors and stakeholders.
Hardcastle said it looked at a variety of different IT systems but were bowled over by the scope of the Immediacy WCM solution.
“The [Mediasurface] sales team understood our requirements from the outset and were able to demonstrate how Immediacy would help us support multiple websites from a single platform that we in marketing could manage and control," she said.
According to Hardcastle, Mediasurface’s product is based on the Microsoft(TM) look and feel and there is minimal training for users.
"The marketing team has been able to design effective click-through pathways -- which is already having a positive impact on site traffic. In all, Immediacy has proven that we can deliver an exceptional online experience to all of our stakeholders," Hardcastle said.
Clarius Group now plans to move its intranet over to WCM, and to update its websites using the tools available within the Immediacy system to improve its online presence still further, she said.
Local recruitment firm goes with UK product for online presence
By Lilia Guan on Jan 16, 2008 2:18PM