Jabra sets sights on music market

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Jabra sets sights on music market

Jabra has also gone into to the audio music market by teaming up with high-end audio supplier Klipsch Audio Technologies.

Jabra has also gone into to the audio music market by teaming up with high-end audio supplier Klipsch Audio Technologies.

Jabra’s regional director APAC, Connie Chiu said the company wanted to get into the music industry and would shortly be teaming up with US-based Klipsch to release a range of speakers and headsets.

The company had just released a headset product for MP3 players which also connected mobile phone calls, Chiu said.

IDC's Jerson Yau associate analyst, wireless & mobility, said Jabra's Klipsch deal would help differentiate its products.

“Bringing out products with Klipsch is a very good idea because that company helped to define high fidelity in audio productsm" he said. "They are also definitely value for money.

The headsets would prove to vbe very lucrative for the mobile accessories vendor providing it could gain access to mass merchants such Harvey Norman, Yau said.

“Going into the digital home will be worth while for Jabra because consumers are starting to use Bluetooth headsets to listen to music as they have great designs and are easy to use,” he said.

Jabra would launch a range of Bluetooth headsets and adaptors for standard music players into the Australian market by the second quarter of this year.

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