Harry Potter casts spell over Amazon

By on
Harry Potter casts spell over Amazon

Online retailer reports unprecedented demand for latest book.

With nearly three weeks before the 21 July release of Harry Potter and the Deathly Hallows, consumers have pre-ordered more than one million copies of the title through Amazon.com.

The seventh and final book in the series has been selling at a record-breaking pace at Amazon since pre-ordering began on 1 February.

Harry Potter and the Deathly Hallows surpassed Amazon's previous pre-order record held by Harry Potter and the Half-Blood Prince.

The web retailer has taken nearly 1.6 million pre-orders for Harry Potter and the Deathly Hallows worldwide, eclipsing the previous record of 1.5 million.

First-day pre-orders for the latest book in the US were 547 percent higher than first-day pre-orders for Harry Potter and the Half-Blood Prince.

Amazon said that sales for the seventh book have continued to outpace its predecessors at Amazon.com and each of its international sites.
Copyright ©v3.co.uk
Tags:

Most Read Articles

Log In

Username:
Password:
|  Forgot your password?