Hagemeyer Communications lands in Aust

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Hagemeyer Communications -- the telecommunications division of Dutch company Hagemeyer NV -- has hit Australian shores and has signed a distribution arrangement with US-based NMS Communications, a provider of communications products and services.

The company -- which operates under Hagemeyer Asia-Pacific Electronics – set up in July and now has offices in Sydney, Singapore and Mumbai.

With five staff in Sydney, the company will sell NMS' echo cancellation systems which, when integrated in mobile switching centres, provide clear voice quality to mobile and fixed line subscribers. NMS also manufactures MyCaller, a call tones service which lets subscribers select music, sounds and voice in place of conventional ring-back tones. This content is accessed via the Web, IVR, SMS or WAP interfaces.

“MyCaller is the biggest thing in the mobile market since pre-paid,” claimed Marc Samson, communications carrier business manager at Hagemeyer Communications. “It's an exciting new service that gives each subscriber the ability to personalise their callback tones by individual caller or by groups such as colleagues, friends or family callers”

Samson said this year Hagemeyer won't be recruiting a “large number of resellers”, rather it would pitch NMS' gear directly to carriers and larger system integrators.

“That [the reseller network] will mature over time as we become better known,” he said. “For resellers to see the potential, they need to see that the brand is getting recognition in Australia.”

Samson said the company already had some potential channel partners, but declined to name them.

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