Future bright for Oracle

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Future bright for Oracle

Following an unprecedented number of acquisitions, Oracle looks set to be a key player in shaping the Australian IT landscape in 2008.

2007 proved to be a strong year for enterprise software company Oracle, with revenues from its products and services increasing by 36 percent. According to the vendor, growth will accelerate in 2008 as a result of heightened business activity in the last 12 months.

“Customers are selecting Oracle as they recognise the advantages of working with a single business IT partner that can meet all their needs,” said Derek Williams, chairman and executive vice president, Oracle Asia Pacific and Japan.

Oracle has experienced growth in its standards-based software that replaces legacy, proprietary systems in order to leverage industry-specific capabilities and technologies such as Service-Oriented Architecture (SOA).

“Oracle’s ability to help customers transition to SOA and a new generation of service-enabled applications is driving our growth, particularly in applications,” said Brian Mitchell, senior vice president, Oracle Asia Pacific.

The vendor also claimed to have witnessed strong demand for its industry-specific solutions across a number of sectors including financial services, communications, public sector, manufacturing, retail and utilities.

“We are also seeing growing adoption of Oracle’s expanded applications and technology software portfolio, including products from companies we have acquired,” Mitchell said.

According to IDC, Oracle is the fastest growing among the top five vendors in the Customer Relationship Management (CRM), Supply Chain Management (SCM), Human Capital Management (HCM) and Enterprise Resource Planning (ERP) applications in APAC. Its strong performance in the region has made it one of the most influential company’s in the Australian market.

Looking ahead, Oracle's pre-integrated middleware products as well as its database offerings are gaining momentum in APAC. IDC recently reported that the vendor had extended its database leadership by capturing 53 percent of the APAC relational database management system’s (RDBMS) market in 2007.

“Oracle has been increasing its attention in the embedded DBMS market in recent years,” said Carl W. Olofson, research vice president – Application Development and Deployment, IDC. “From 2004 to 2006, Oracle showed strong revenue growth in its embedded DBMS products. As they continue with strong investments in this space, large RDBMS vendors such as Oracle are likely to continue to grow ahead of the market during the next five years.”
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