The offer is designed to complete customer care experience from the time of purchase, right through the projector’s lifespan1 in the boardroom, classroom or living room.
Covering both new and recently purchased products, the two-year ‘Doorstep Warranty’ gives customers access to service repair policy (if required) throughout the full warranty-period of the unit.
The service process is efficient and hassle-free; the customer simply contacts the InFocus Service Centre, where a representative will determine whether the problem can be diagnosed and solved over the phone or if further action needs to be taken. In the case where additional action is required, the unit is picked up, repaired and returned door-to-door.
Sean Tobin, regional sales manager for Australia and New Zealand at InFocus said after-sales service is a vital element of the customer experience to ensure customers remain confident in a brand and product.
“This [warranty] gives resellers a peace of mind sale, because we are projector specialists and we can offer services in case things go wrong for the end user,” he said.
InFocus resellers are divided into two catagorise and work across a range of products. It has a traditional channel, which are commercial retailers and ‘play big range’ – which is home theatre projectors that go through Hi-Fi specialists, said Tobin.
“We have four distributors Ingram Micro, BlueChip, Image Design Technology, A Brighter Image and they give us diverse coverage throughout the whole channel,” he said.
Doorstop for InFocus
By Lilia Guan on Jun 20, 2007 3:05PM