Consumers jump on personal website bandwagon

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Consumers jump on personal website bandwagon

Men interested in publishing rants; women prefer sharing and supporting
individuals.

Personal websites are popular with 25 percent of the population, a new study has found.

Research by domain registrar 1&1 found that one in four people either owned their own site, or were interested in creating one. 

The Great British Web Survey found that over half of all men wanted to create a site about their hobby, compared to 40 percent of women.

Nearly half of women polled wanted to create a site to display photos, which only appealed to 37 percent of men.

Men were more interested in publishing rants, while women expressed an interest in creating sites dedicated to sharing and supporting individuals.

Publishing information on horse racing tips, the health benefits of eating less salt and football results were of interest to men. Women would rather create sites about wedding information, family trees and travel photos.

Blogging appealed equally to both sexes, with one in four stating that it was something they do, or would like to do.

Andreas Gauger, chief executive at 1&1 Internet, said: "Websites are fast becoming the way in which individuals interact with the community, their family and like-minded people. They provide a great platform for all types of people to communicate."

According to Gauger, personal websites are "no longer the preserve of the tech-savvy". Setting up a site can be as "quick and easy as picking up the phone or chatting with your neighbours over the garden fence".
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