Consumers hot for iPhone

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Consumers hot for iPhone

Study says consumers want Apple mobile, but not right away.

With its US release still at least six weeks away, Apple's iPhone continues to generate a buzz amongst consumers.

A recent study by Harris Interactive suggests that nearly a fifth of all US adults are interested in purchasing an iPhone, but most will wait until pricing and availability improve.

The study found that 47 percent of respondants over the age of 18 had heard of the iPhone, and 17 percent had an interest in purchasing the upcoming mobile.

That amount of interest, said the research firm, is quite unusual for a product whose public exposure has been limited to revolving glass displays.

"Apple's new iPhone has shaken the industry to its core," said Joseph Porus, vice president of Harris Interactive's technology practice.

"Look for strong sales and a new cult to develop around iPhone."

The news, however, wasn't all good for Apple. The study also found that the iPhone's US$500-US$600 price tag and its exclusive deal with mobile provider Cingular could drive away a majority of those who are interested in the device.

Of those who said they would be interested in purchasing an iPhone, 40 percent said that they plan to wait until the price drops. Research firm iSuppli that this could happen by late 2007.

In addition, 25 percent of those interested in the device said that they would wait until their mobile provider offers the iPhone. Another 17 percent said that they would wait for their current mobile contract to expire before purchasing an iPhone. Apple's current deal requires users to sign up for a 2-year contract with Cingular.
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