Not surprisingly, the study by Jupiter Research found that parents with young children were most interested in the location-based services. The research firm reported that 42 percent of mobile owners with children under the age of 13 would be interested in a mobile service that tracks the location of the child.
Disney launched a service last year with a similar feature. The company has estimated that roughly 30 percent of its subscribers use phone-tracking.
Protective parents were not the only group expressing an interest location-based services.
The study found that 26 percent of mobile phone owners between the ages of 18 and 24 would be willing to pay extra for a social-networking service that would track friends' locations.
Location-based mobile services have been slow to gather steam. The report noted that currently just 3 percent of users make any use of location-based services such as GPS and navigation offerings.
Analysts, however, are optimistic about the long-term outlook for location-based services.
Research firm In Stat predicted in a July report that the Chinese market for the services would soon take off.
The firmed also forecasts that the US market for location-based offerings will balloon to 1.1m users over the next three years.
Consumers clamoring for mobile trackers
By Shaun Nichols on Aug 7, 2007 10:48AM