BlueFreeway takes over SageMetrics

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BlueFreeway takes over SageMetrics

ASX-listed BlueFreeway spends an initial US$1.25M for US Web analytics company.

Local digital and interactive marketing services company BlueFreeway has entered into an agreement to acquire all of the assets of US analytics company, SageMetrics.

SageMetrics, a web analytics solutions provider, was founded in 1997 and is based in California. It has a high profile client list including BBC, Virgin, Nintendo, Phillips Electronics, United Media and L’Oreal.

According Richard Webb chief executive officer of BlueFreeway SageMetrics has forecast revenues of $3.4M for the 2007 financial year The company has offices in Los Angeles, London, Paris, and Chennai.

“BlueFreeway will make an initial one off payment of US$1.25M with the additional performance based earn out to be paid over a three year period in 2008, 2009, and 2010. We will the brand identity of SageMetrics,” said Webb.

According to Webb the SageMetrics acquisition is a critical addition to our group because it will allow us to offer marketing analytics.

SageMetrics has an interactive multi-dimensional reporting interface which permits clients to use multiple data sets to understand, segment, and target their customers more effectively, he said.

“The company facilitates a sophisticated approach to online advertising by enabling clients to segment website visitors and deliver tailored content. This in turn reduces advertising wastage and increases advertising yield,” said Webb.

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