Axis to snap up more resellers

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Swedish digital network camera and server maker Axis Communications is seeking to add as many IT resellers as possible to its Solution Partner and Premium Partner program.

Swedish digital network camera and server maker Axis Communications is seeking to add as many IT resellers as possible to its Solution Partner and Premium Partner program.

Marten Persson, Singapore-based director for Axis in the Asia-Pacific region, said Axis already had 12 to 15 Solution and Premium Partners but wanted as many more as the market could stand.

"We want as many as possible, because the market is growing fantastically now and of course we would like to have a bigger part of it," he said.

Axis uses five distributors in Australia, Alloy, Anixter, Lan 1, Hills and Security Merchant. Alloy, Hills and Security Merchant were security and surveillance specialists, Persson said.

Resellers should contact the distributors in the first instance, he added.

Solution Partners were those accredited by Axis as able to deliver a "total solution". They would be resellers who wanted to do more than just sell cameras and who could "add value", Persson said.

"We're also looking for Premium Partners, looking at a type of corporate reseller who has really got to handle big volumes for big customers," he said. "They'd be a more general IT reseller."

Most corporate IT resellers had "really good contacts" in parts of the business community Axis wanted to touch, he said.

There was a security systems refresh going on in large companies, he added.

Axis had seen 20 to 30 percent growth in the Australian market in the past year. The market was growing 30 percent, so Axis itself wanted to grow at least 30 percent to keep its market share, Persson said.

Twenty-one-year-old Axis makes a range of digital surveillance hardware, including network cameras, video servers and print servers.

"Our video server is a link between the old system and a new [digital] network. Using our video server means you can take any analogue camera you have and transform it for network use," Persson said.

Longer term, Axis believed its wide range of digital network cameras would be its top products, Persson said.

 

 


 

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