Apple today sent out invites for an event at its Cupertino, California headquarters on March 22 Australian time, where it is expected to unveil a new, smaller iPhone.
Wall Street analysts expect the company to use the event to debut a four-inch phone, reintroducing the smaller size after enlarging screens with the iPhone 6 and 6 Plus in 2014.
With US consumers upgrading their smartphones less often, manufacturers have been relying on China for growth.
Stock on the mend?
After months of declines in Apple's stock, sentiment appears to be mending as investors focus on steady earnings expectations and bet that the launch of a new iPhone will add badly-needed fuel to sputtering sales.
Battered by nearly a year of off and on declines from record highs because of fears of a slowdown in iPhone sales, Apple's stock now is valued closer to IBM, which has disappointed Wall Street for the past four years with declining revenue, than to Silicon Valley technology pioneers Google and Tesla Motors.
Apple shares have increased 5 percent in the past two weeks in the expectation of the new iPhone launch.
Shareholders this week pointed to Apple's reliable cash generation, beaten down valuation and its wild card potential for future game-changing products as key reasons for owning it.
"This company has a history of doing better than expectations and surprising people," said Daniel Morgan, senior portfolio manager at Synovus Trust Company, which holds over one million shares of Apple.
"Where else can I go and find a company trading at 10 or 11 times earnings that has had such a great history?"
At US$100.97 a share today, Apple is selling at 10.7 times its expected earnings per share over the next 12 months. Its average forward price-earnings-ratio has been 13 over the past two years.
By comparison, Google, whose Android mobile platform competes against Apple's iOS, trades at 20 times expected earnings, and 13-year old Tesla Motors trades at 132 times earnings.
IBM, which is struggling to expand into a high-growth business like cloud computing, has a P/E of 10.2, according to Thomson Reuters data.
"Unless something big happens, [Apple] doesn't deserve to trade at 20 to 25 times earnings anymore. It's just too big," said David Meier, a portfolio manager at Motley Fool Funds.
"But as a high-quality company, could it trade at 15 times earnings? Certainly."
A target of 15 times its next 12 months' expected earnings would put Apple at around US$138.
In another hint of improving sentiment, Apple's stock has recently shifted above its 50-day moving average for the first time since December.
The stock's selloff in recent months has boosted Apple's dividend yield to 2.2 percent from 1.5 percent a year ago.
Analysts' covering Apple have been little help to investors. Ahead of the stock's 20 percent drop that started in December, 41 analysts recommended buying Apple shares while just one recommended selling, according to Thomson Reuters data.
Currently, no analysts recommend selling, while 38 recommend buying.
A new iPhone with a smaller 4-inch screen will likely boost volumes by about 5 percent this year, an increase not yet incorporated into Wall Street's expectations, Goldman Sachs analyst Simona Jankowski wrote in a report earlier this week.
Apple chip supplier Dialog Semiconductor has forecast March-quarter revenue below analysts' expectations, but said it still expects single-digit growth for the year.
That suggests the March quarter could mark the low-point in iPhone shipments, with demand for new models building later in the year, RBC analyst Amit Daryanani wrote in a research note.
Jeffrey Carbone, senior partner at Cornerstone Financial Partners, said Apple remains a staple holding at his firm but he had recently turned his attention to Apple suppliers including Skyworks Solutions, which he believes is undervalued.
"We have a normal weighting on Apple, we like the company, but we think the supply chain could have greater potential," Carbone said.