The contract represents adstream’s first move into delivering content to online and mobile environments. According to Peter Miller, managing director, adstream, Bigpond TV will boost the distributor's presence in this market and provide a more comprehensive offering to its customers.
“If I could get a dollar for every time someone talked about IPTV and mobile TV I’d be a rich man,” said Miller. "There’s a market for it and we saw this agreement with Bigpond TV as the next step to expanding in the mobile sector. You can send a campaign to every major publication without leaving adstream."
Partnering with Bigpond enables adstream advertisers and marketers to manage campaign content from approval to distribution. The software solution facilitates workflow management with products including projectbank, Quickcut and adbank.
“We wanted to market the management campaign as easy … so businesses advertising through Bigpond TV found it as easy as advertising through Channel nine or Foxtel,” said Miller.
The new offering incorporates the following channels: BigPond Music TV, BigPond Sport TV, BigPond AFL TV and BigPond NRL TV. Miller views the move as preemptive of a potential boom in the sector as the technology matures and becomes more widely accepted by consumers.
“There is a lot of activity in this market, however it is still experimental for consumers at this stage,” said Miller. “We’re getting in on the ground floor before anyone is making any money. It will expand and we will then be able to participate. Basically, we don’t want to waste any time.”
With the backing of Telstra, one of adstream’s major shareholders, the company anticipates strong growth for 2008.
“We are talking to all the major players including telcos to participate, support and exploit this market opportunity,” said Miller. “At the end of the day we’d like to say that we made a few bob out of it, but it is also a step toward an important new segment for us."
adstream gets BigPond TV channel
By Leanne Mezrani on Jan 14, 2008 4:13PM