Adobe hikes Aussie prices

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Adobe hikes Aussie prices

To kick in from May.

Adobe will increase the prices of all its products and services across Australia and New Zealand from May to offset the impact of fluctuating exchange rates.

The firm yesterday began sending out emails to its users advising of the price hike.

It pointed to a 15 percent price drop for its products in Switzerland and Liechtenstein last November to account for fluctuations with the Swiss Franc.

Over the last 12 months, the Australian dollar has dropped from a high of 81 cents against the US dollar to a low of 69 US cents. It is currently sitting around 76 US cents.

Increased prices for Adobe products in Australia and New Zealand will kick in on May 1.

All products within Adobe's three main lines of business - Creative Cloud (which includes products like the popular Photoshop, Lightroom, Dreamweaver and Animate, formerly Flash), Document Cloud (with products like Acrobat), and Marketing Cloud (including the likes of Analytics and Campaign) - will be affected.

Price increases vary per product: a Creative Cloud for teams subscription will increase from $69.99 per month and per license to $79.99 per month and license, while a Creative Cloud Photography subscription for an individual will rise from $9.99 per month to $11.99 per month.

"As part of doing business globally, Adobe monitors currency exchange rates in order to make adjustments to our pricing up or down as needed," the company told customers.

"You may be aware that the currency exchange rates have fluctuated significantly over the last few years. As a result of recent changes in exchanges rates in your region, Adobe is increasing the price of products and services starting on 1 May 2016."

Customers on an annual subscription will have their charges increased at the time of their next renewal, while those on a month-to-month plan will see increased prices on their next bill.

India, Norway, Turkey, and Brazil are also affected by price rises.

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