AAPT has signed up to push Unwired’s wireless broadband services to its residential and wholesale customers next year.
Paul McFadden, general manager for carrier and vendor management at AAPT, said the portability and wireless nature of the Unwired service were expected to prove attractive to the telco’s Sydney customers.
Unwired’s service was innovative and good value for money in the hotly contested broadband space, he said.
David Spence, chief executive at Unwired, said AAPT was a strong consumer brand in telecommunications provision.
“We will continue to operate our own retail channel through retailers and our online shop,” he said.
Spence said Unwired’s deal with AAPT would expand its ability to reach customers in Sydney and, eventually, other parts of Australia.
Wireless broadband was a rapidly expanding market, he said.
“The Unwired offering merges two of the fastest growing areas for consumers -- broadband and mobility,” Spence said.
Unwired ramped up its customer offering in early December, offering webhosting for small businesses via incognito ASP WebCentral, access to online learning provider WebsterWorld and free antivirus for all Unwired email accounts.
The wireless broadband provider officially launched its Sydney service in August. It has deals with some 100 retailers in NSW, including Harvey Norman, Co-op Book Shops, Dick Smith and Tandy.
ASX-listed Unwired has claimed it is on track to reach its business goals, despite queries over a falling share price raised in October.