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Dell bundles games with PCs

By Matt Chapman
Dec 5 2006 9:37AM
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Deals with software suppliers see games and edutainment on the menu.

Dell bundles games with PCs
Dell has signed a deal with Gem Distribution and SouthCoast Distributions to bundle gaming, 'edutainment' and leisure software titles with PCs sold in Europe.

The software applications will be available with Inspiron notebooks, Dimension desktops and XPS systems, or as standalone purchases.

The software on offer will include the latest titles from leading publishers.

The packages will contain a minimum of three software titles at a cost that Dell claims will be significantly less than purchasing them individually.

"Direct feedback from our customers tells us that gaming, edutainment and leisure software are a vital part of their home computing experience, be it for game playing, editing photos and videos or home accounting," said Neil Martin, software product manager for Dell in EMEA.

"By working with our strategic partners to provide these titles we can give our customers the latest software they desire at fantastic value."

SouthCoast will provide Dell with the bundled software offerings and Gem Distribution will provide the individually boxed titles.

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