iTnews
  • Home
  • News
  • Technology
  • Hardware

Intel, Google unveil Android mobile partnership

By Alexei Oreskovic
Sep 14 2011 9:49AM
Follow google news

Android optimised for Atom processors.

Intel and Google have launched a development partnership, the latest effort by the world's dominant maker of PC microprocessors to break into the booming smartphone market.

Intel, Google unveil Android mobile partnership

The two companies will work together to optimise future versions of Google's Android mobile software for Intel's "Atom" processors, hoping to speed the development and time-to-market of future Intel-powered smartphones.

The move could jump-start Intel's efforts to expand into the market for mobile phones and touchscreen tablet devices at a time when sales of PCs are slowing.

The first Android phones featuring Google chips should be available in the first half of 2012, Intel executives said at the company's annual developer conference in San Francisco on Tuesday.

Intel is allying itself with one of the biggest players in the mobile industry. In August, Google announced plans to acquire mobile phone maker Motorola Mobility for US$12.5 billion.

And Android software, which Google licenses free to manufacturers, is currently the most popular smartphone software, ahead of Apple's iOS as well as software by Microsoft and Research in Motion.

While Intel is the world's No. 1 maker of PC microprocessors, it has struggled to gain a foothold in the new class of mobile gadgets such as smartphones and tablets.

Today's crop of smartphones, from the iPhone to devices based on Android software, use chips from companies like Texas Instruments and Samsung which in turn license technology from ARM Holdings.

Those chips are considered more power efficient than Intel's -- a key factor for handheld, battery-powered devices.

 

STILL EARLY DAYS

But Intel Chief Executive Paul Otellini, speaking at the conference, said the smartphone market is still in its early stages.

"The smartphone business is not established in terms of the ultimate shake-out of who's going to win and who is going to lose," Otellini said during a chat with reporters following his keynote speech.

"You saw what happened in terms of how fast Android took share from Apple," he said. "So good products on good platforms can really still make a big difference in this industry."

While Android technically already could support Intel chips, the new partnership will make it much easier for a manufacturer to bring an Intel-based Android phone to market.

Until now, it has been up to phone manufacturers to make their Android phones compatible with Intel chips, whereas future versions of the Android software will work with Intel chips right out of the gate, and will be optimised to take advantage of Intel's technology.

"It's really about Google saying that Intel is going to be a first-class citizen in the Android ecosystem," said David Kanter, an analyst with Real World Technologies.

But he added that Intel still needs to win over hardware makers if it hopes to succeed in the smartphone market.

Otellini also again highlighted his confidence in the new "ultrabook" computing market during Tuesday's speech, saying the lighter, sleeker laptops should hit store shelves starting this holiday season.

(Reporting by Alexei Oreskovic; Editing by Richard Chang and Steve Orlofsky).

Add iTnews as your trusted source

Add iTnews As Your Trusted Source Add iTnews As Your Trusted Source
Got a news tip for our journalists? Share it with us anonymously here.
Copyright Reuters
© 2019 Thomson Reuters. Click for Restrictions.
Tags:
androidatomgooglehardware

Related Articles

  • Kmart Group to expand RFID tagging to more products and to Target Kmart Group to expand RFID tagging to more products and to Target
  • Microsoft teases new era of AI-driven devices Microsoft teases new era of AI-driven devices
  • PsiQuantum to build computer at Moreton Bay PsiQuantum to build computer at Moreton Bay
  • US to invest in IBM, other quantum computing firms US to invest in IBM, other quantum computing firms
Join our WhatsApp Channel

Partner Content

AI is delivering business value today
Partner Content AI is delivering business value today
Scalable AI solutions: secure delivery
Scalable AI solutions: secure delivery
Onel Consulting Strengthens Its White-Glove Services With Strategic COO Appointment
Promoted Content Onel Consulting Strengthens Its White-Glove Services With Strategic COO Appointment
Thomas Peer Solutions unveils data cloud platform and executive leadership forum for 2026
Partner Content Thomas Peer Solutions unveils data cloud platform and executive leadership forum for 2026

Sponsored Whitepapers

Are Australian organisations as cyber-ready as they think?
Are Australian organisations as cyber-ready as they think?
Are New Zealand organisations as cyber-ready as they think?
Are New Zealand organisations as cyber-ready as they think?
From visibility to execution:  Fixing the SaaS management gap
From visibility to execution: Fixing the SaaS management gap
When cyber risk has no clear owner: A practical guide for senior Australian business leaders
When cyber risk has no clear owner: A practical guide for senior Australian business leaders
Agile in the AI Era: why projects still fail
Agile in the AI Era: why projects still fail

Events

  • iTnews State of Security Breakfast iTnews State of Security Breakfast
  • iTnews State of Data & AI Breakfast iTnews State of Data & AI Breakfast
  • Forrester's AI Forum Sydney Forrester's AI Forum Sydney
  • The 2026 iAwards The 2026 iAwards
  • Integrate 2026 Integrate 2026
Share on Facebook Share on LinkedIn Share on Whatsapp Email A Friend

Most Read Articles

Google says it has cracked a quantum computing challenge

Google says it has cracked a quantum computing challenge

Kmart Group to expand RFID tagging to more products and to Target

Kmart Group to expand RFID tagging to more products and to Target

Microsoft teases new era of AI-driven devices

Microsoft teases new era of AI-driven devices

Australian teen leaks pictures of new iPhone parts

Australian teen leaks pictures of new iPhone parts

techpartner.news logo
Sydney-based AI-cloud waste startup raises $3m
Sydney-based AI-cloud waste startup raises $3m
Brennan uses NiCE to modernise its contact centre
Brennan uses NiCE to modernise its contact centre
Impact Awards: Tecala slashes customer response times for fintech IQumulate
Impact Awards: Tecala slashes customer response times for fintech IQumulate
Interactive introduces private cloud platform
Interactive introduces private cloud platform
Digital61 expands cybersecurity portfolio
Digital61 expands cybersecurity portfolio
All rights reserved. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorisation.
Your use of this website constitutes acceptance of nextmedia's Privacy Policy and Terms & Conditions.