BenQ launches finance program for resellers

Hardware vendor BenQ has announced a new finance program aimed at offering credit for resellers to secure leasing or rental support and the vendor's distributor-backed warranty.

James Wright, national sales manager at BenQ, said the tailored commercial finance program, BenQ Finance, would offer finance packages to end-users with an Australian Business Number (ABN) or Australian Company Number (ACN). Credit offers would start at $1000.

"BenQ Finance gives us the tools to quote against other financial organisations in rental terms, giving us the best opportunity to win business in this all-important sector of the market," Wright said in a statement.

Wright said the finance packages were aimed at helping BenQ build stronger relationships in small business, corporate, local, government -- both state and Federal -- and education markets.

BenQ hoped the low credit minimum would tempt SMBs to borrow. "The extremely low credit minimum of just $1000 will apply across all rental agreements.

This means small, medium and large businesses can turn to BenQ Finance over other lenders," the vendor said in its statement.

The company was also claiming to offer low interest rates, flexible terms and a 24-hour turnaround time for applications, BenQ said.

It was seeking an edge to help it compete against longer-established rivals in the Australian market, Wright said.

"As a newcomer to the Australian market, being one step ahead of the pack is paramount," he said.

Resellers on the lending program could expect to see online tools being introduced in the near future that would simplify the BenQ rental process, BenQ said.

"Customers will be able to access quotes and rental conditions at the click of a button," the company said.

BenQ's stated product aim for 2005 was to focus on "lifestyle devices" that were enjoyable to use and connected different worlds, the company said.

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