Optima unveils partner initiatives

Local builder Optima Technology Solutions has launched new programs aimed at giving partners the skills required to repair notebooks and target the small business market.

Under a Notebook Authorised Service Provider (ASP) program, participating resellers would be trained on how to repair and service Optima notebooks.

William Hamzey, channel sales manager at Optima, said ASPs were previously only able to service Optima PCs and the addition of the notebook program would allow them to service notebooks locally.

Under the revised ASP program, Optima would pay resellers an undisclosed amount for every notebook repair or service they undertook on the company’s behalf.

Resellers would undergo training and pass stringent certification exams to provide repair services. “We have over 200 ASPs located in rural, regional and metropolitan areas, so we are well positioned to provide responsive support to all customers -- no matter where in Australia they are located,” he said.

A new education program would provide resellers with the tools they need to target the small business market, Optima said.

Using Optima’s market information and guidance, resellers would gain a better understanding of small business customers and adapt hardware and service bundles to meet their needs, Optima said.

“We’ll look at sales and marketing strategies for them and I will tailor the programs to suit each partner. While many of our resellers are keen to penetrate new markets and increase the breadth of their business, they are unsure about how to go about it,” he said.