Optima in product blitz

ASX-listed box builder Optima Technology Solutions has initiated a product blitz, launching a new range of PC and consumer electronics hardware.

The company is making a serious play at the home computing market with two new 42 inch and 50 inch Plasma screens which will ship in April with a high-definition TV receiver, said Cornel Ung, managing director at Optima. The screens are $3999 and $6499 respectively.

Ung claimed the company was offering the most “cost-effective high definition display products” in the market.

The screens fall under Optima’s consumer electronics division launched in August last year. This division contributes five percent of the OEM’s total sales in Australia and Ung wants it to contribute 25 percent by the end of the calendar year.

“Although we only launched this division in August last year, we believe that Optima is well on the way to becoming Australia’s leading consumer electronics supplier -- a position we are striving to achieve within the next three years,” he said.

Optima’s computer division also launched two new notebooks, starting with the Centoris S Series, its first notebook based on Intel’s Sonoma platform. It also ships with the latest Intel 915GM Express chipset, 15.4 inch screen and tri-band wireless card.

The second Centoris W259 Series notebook for home users includes a 15.4 inch screen, dual-format CD/DVD writer and integrated Intel Extreme Graphics 2 video.

Ung claimed the company’s notebook business has grown “very fast” and now represents 15 percent of total sales.

The company also launched a range of PC and server products.

Firstly, it launched the Vizon 2300P Series server, based on Intel’s E7320 chipset, with dual Xeon CPUs up to 3.6GHz and 2MB of L2 cache.

The new 7000 Series PCs include the 7000T (micro tower); 7000D (micro desktop) and 7000S (small form factor) which all support standard micro ATX boards based on Intel’s P4 Prescott and AMD Athlon 64-bit CPUs.

New LCD TV and data projector products would be launched in the second calendar quarter, Ung said.