NetSuite launches OneWorld

OneWorld is a significant new innovation in the marketplace that will let firms run their global businesses from one view, and in real time, according to NetSuite chief executive Zach Nelson.

"Everyone wants to be a global business", he said. "You have to sell internationally to survive. This lets companies operate locally and consolidate globally."

OneWorld gives users a single view of their firms' international businesses, collating sales, shipping, financial, and other business-specific information within one dashboard - something which most firms can't do today, Nelson said.

"OneWorld is a single integrated application applied for running a global business," he added.

Included in the package is the ability to launch e-commerce sites, consolidate and de-consolidate information in a very granular way and to keep track of sales staff and targets. The ability to drill down to the individual transactional level will help businesses minimise the risk of any errors in inventory and asset management, for example, Nelson explained.

OneWorld is available in 12 languages with support for ten currencies, and offers NetSuite mainstays including accounting, ERP and CRM.

This was the firm's first public appearance since its succesful IPO and Nelson could not resist the opportunity to poke fun at competitors including Salesforce.com and SAP.

Explaining the capabilities of the system in a demonstration Nelson commented, "Salesforce can't generate a quote or an order? Boy, that's some sales system."

He also used SAP as an example of how costly a similar, piecemeal system would be.

Nelson suggested that firms might pay US$100 million using SAP to make sense of their different systems, such as sales, and ERP, before revealing how much Netsuite cu stomers would have to pay for OneWorld.

"It is US$1,999 a month in addition to current fees paid by NetSuite customers, and far more robust a system than you get when you pay US$250 million."

Implementation time is expected to be around six weeks, according to the firm.

One customer already using Oneworld is Kana, Jay Jones, the firms' chief administration officer, said, "We tried to do this, we tried to integrate, we tried to do analytics and we still had no ability to drill down. He added, "We spent well over US$100 million as well."

itweek.co.uk @ 2010 Incisive Media

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