Microsoft pushes mobile technology with Danger purchase

With the acquisition of Danger, Microsoft will benefit from the company’s nearly 10 years of expertise with mobile consumers. The US-based company provides services that allow people to keep in touch, stay organised and keep informed while on the go through real-time mobile messaging, social networking services, web browsing and personal information management applications.

Combining these services with Microsoft’s connected entertainment and mobile technologies will provide Microsoft with the tools to accelerate its work to create industry-leading entertainment and communication experiences for consumers.

In addition to the acquisition of Danger, Microsoft highlighted its partnership with Sony Ericsson Mobile Communications to make Windows Mobile phones. It has also announced the extended reach of Windows Live and MSN Direct services around the world and demonstrated how the increased adoption of Microsoft software is giving consumers more control over digital content.

Businesses including Brightstar, Cbeyond, MTS (Mobile TeleSystems OJSC), Omnifone, Orascom Telecom Holding, TechData, Telecom Italia, Telefónica, Wind Greece and Wind Italy unveiled plans today to tap Microsoft for its latest mobile innovations.

Microsoft Entertainment and Devices Division president Robbie Bach announced the news in a keynote address at Mobile World Congress 2008 as he articulated a comprehensive vision for the capabilities that Microsoft and its mobile partner network plan to deliver.

“Microsoft will build upon our current offerings to business users by delivering a whole new range of experiences to mobile consumers. And we have the broadest partnerships, the finest people, and the best software and services to get us there,” Bach said.

The announcement builds on Microsoft’s current partnerships with nearly every device maker and mobile operator in the world. With the addition of Sony Ericsson, Windows Mobile runs phones from 50 device makers used by 160 mobile operators.

Microsoft software and services including Windows Mobile, Windows Live Messenger, Hotmail and Windows Live Spaces, the world’s most widely used weblogging service, are also used by device-makers including HTC, LG Electronics, Motorola, Nokia, Palm, Research in Motion(RIM) and Samsung.

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