Tag: marketing

Salesforce to pay $2.6 billion for ExactTarget 
 
Google overhauls AdWords  
By Juha Saarinen | Feb 8, 2013 | Comment Now 
Mixed reaction to new multi-device system.
 
Coles cautious on loyalty card data 
By Liz Tay | Nov 1, 2012 | Comment Now 
Keeps individual targeting off the cards.
 
Data retention runs counter to national privacy law 
By James Halliday, Sylvia Li | Oct 26, 2012 | Comment Now 
Opinion: Has the Government proposed contradicting reforms?
 
Google buys Kiwi social marketers 
By Juha Saarinen | Aug 1, 2012 | Comment Now 
Reported $250m offering.
 
CIOs face downgrade to 'chief plumbing officer' 
By Ry Crozier | Apr 5, 2012 | Comment Now 
Challenged to align IT thinking with marketing.
 
RIM to find new marketing chief to revive its brand 
 
How utilities will profit from your data 
By Nate Cochrane | Nov 17, 2010 | 2 Comments 
Information about what you do at home is the next gold seam for cash-strapped utilities.
 
Optus chief sorry for misleading broadband ads 
By Mahesh Sharma | Nov 11, 2010 | 3 Comments 
O'Sullivan contrite but undeterred.
 
Optus to dredge Telstra archives for compensation claim 
By Ry Crozier | Aug 4, 2010 | Comment Now 
A case so old, judges are dying to finish it.
 
Boingo recoils over test email blunder 
By Ry Crozier | Apr 16, 2010 | Comment Now 
IT system developed artificial intelligence?
 
Defence open source sold by commerce, not ideals 
By Liz Tay | Apr 16, 2010 | 2 Comments 
Fanaticism doing the industry no favours.
 
Health is the new green, study finds 
By Liz Tay | Apr 15, 2010 | Comment Now 
Public trusts businesses with health concerns.
 
Analyst warns Symbian at risk from competition 
By Iain Thomson | Dec 2, 2009 | 1 Comment 
Android and Apple winning war of words.
 
Yachties offered SMS updates on Sydney to Hobart 
By Nate Cochrane | Nov 25, 2009 | Comment Now 
All aboard the SMS Sydney to Hobart.
 
Salesforce.com promises customers a "private Dreamforce" 
By Rosalie Marshall | Nov 21, 2009 | Comment Now 
CEO will personally help you put business case together.
 
Microsoft fakes waterslide stunt to promote Project 
By Munir Kotadia | Aug 24, 2009 | Comment Now 
Notches up the views before being outed.
 
Webjet buys into intelligent email software 
Jul 27, 2009 | 1 Comment 
Wants email marketing to rival search engine effectiveness.
 
Aussie firm sells Twitter followers 
By Phil Muncaster | Jul 6, 2009 | 3 Comments 
Buy users in several packages.
 
Internet privacy advocate warns against poor Phorm 
By Stewart Meagher | Mar 24, 2009 | Comment Now 
Internet privacy campaigners have written to the world's top internet companies urging them to steer clear of behavioural targeting software vendor Phorm, which they see as ...
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