Tag: marketing

Strategy

RIM to find new marketing chief to revive its brand

Mar 7, 2011 | Comment Now

Is drip feed working?

Strategy

How utilities will profit from your data

By Nate Cochrane | Nov 17, 2010 | 2 Comments

Information about what you do at home is the next gold seam for cash-strapped utilities.

Telco/ISP

Optus chief sorry for misleading broadband ads

By Mahesh Sharma | Nov 11, 2010 | 3 Comments

O'Sullivan contrite but undeterred.

Telco/ISP

Optus to dredge Telstra archives for compensation claim

By Ry Crozier | Aug 4, 2010 | Comment Now

A case so old, judges are dying to finish it.

Software

Boingo recoils over test email blunder

By Ry Crozier | Apr 16, 2010 | Comment Now

IT system developed artificial intelligence?

Software

Defence open source sold by commerce, not ideals

By Liz Tay | Apr 16, 2010 | 2 Comments

Fanaticism doing the industry no favours.

Strategy

Health is the new green, study finds

By Liz Tay | Apr 15, 2010 | Comment Now

Public trusts businesses with health concerns.

Software

Analyst warns Symbian at risk from competition

By Iain Thomson | Dec 2, 2009 | 1 Comment

Android and Apple winning war of words.

Networking

Yachties offered SMS updates on Sydney to Hobart

By Nate Cochrane | Nov 25, 2009 | Comment Now

All aboard the SMS Sydney to Hobart.

Technology

Salesforce.com promises customers a "private Dreamforce"

By Rosalie Marshall | Nov 21, 2009 | Comment Now

CEO will personally help you put business case together.

Oddware

Microsoft fakes waterslide stunt to promote Project

By Munir Kotadia | Aug 24, 2009 | Comment Now

Notches up the views before being outed.

Software

Webjet buys into intelligent email software

Jul 27, 2009 | 1 Comment

Wants email marketing to rival search engine effectiveness.

Strategy

Aussie firm sells Twitter followers

By Phil Muncaster | Jul 6, 2009 | 3 Comments

Buy users in several packages.

Telco/ISP

Internet privacy advocate warns against poor Phorm

By Stewart Meagher | Mar 24, 2009 | Comment Now

Internet privacy campaigners have written to the world's top internet companies urging them to steer clear of behavioural targeting software vendor Phorm, which they see as ...

Strategy

Obama's digital kingmaker advises Aussies to get "real"

By Nate Cochrane | Feb 13, 2009 | Comment Now

It's time to drop the corporate-speak to start dealing with your supporters, customers and partners like human beings.

Software

Twitter users saved from spam overload

By Rosalie Marshall | Feb 9, 2009 | Comment Now

TwitterHawk, a new target marketing provider, said on Saturday it would curtail its services to try and save Twitter users from spam.

Software

Vodafone buys more SAS software

Oct 30, 2008 | Comment Now

Vodafone Australia is hoping a move to SAS analytics software will help it cut its multi-million dollar direct marketing costs by as much as 30 percent.

Strategy

Research casts doubt on viral marketing, Long Tail

By Iain Thomson | Aug 9, 2008 | Comment Now

Research by HP Labs into the social actions of internet users has revealed some surprising results that cast doubt on the effectiveness of viral marketing.

Strategy

Customers shun personalised marketing e-mails, study finds

Jul 7, 2008 | Comment Now

Marketing e-mails that include customers’ names, hobbies and other personal information could come across as “too pushy”, a U.S. study of e-mail marketing has found.

Hardware

IT vendors reduce marketing spend

By Robert Jaques | Apr 10, 2008 | Comment Now

In 2008 IT vendors will boost their marketing budgets by an average of just 4 percent while sales budgets climb by 7.9 percent, experts predict..

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