Tag: marketing

UK admissions authority makes millions selling student data 
By Doug Drinkwater | Mar 14, 2014 | Comment Now 
Sells student data to advertisers and mobile phone companies.
 
Profiting from internal partnerships 
By Justin Warren | Jan 28, 2014 | Comment Now 
Marketing and IT security: odd bedfellows?
 
Open Universities makes students sticky 
By Ry Crozier | Dec 11, 2013 | Comment Now 
Less likely to drop out of studies.
 
Telstra turns to data to reduce customer churn  
By Paris Cowan | Nov 22, 2013 | Comment Now 
How does your telco decide when it’s time for a chat?
 
How cloud is one-upping your IT team 
By Justin Warren | Nov 18, 2013 | Comment Now 
[Blog] Are you selling IT or just running it?
 
Marketing: The next IT frontier 
By Justin Warren | Oct 29, 2013 | Comment Now 
Time for IT to hire marketing talent.
 
City of London bans data-snooping waste bins 
By Juha Saarinen | Aug 13, 2013 | Comment Now 
Smells privacy row ahead.
 
Yahoo! account cull could cause Spam Act breaches 
By Juha Saarinen | Jul 4, 2013 | Comment Now 
Law says keep mailing lists clean.
 
Salesforce to pay $2.6 billion for ExactTarget 
 
Google overhauls AdWords  
By Juha Saarinen | Feb 8, 2013 | Comment Now 
Mixed reaction to new multi-device system.
 
Coles cautious on loyalty card data 
By Liz Tay | Nov 1, 2012 | Comment Now 
Keeps individual targeting off the cards.
 
Data retention runs counter to national privacy law 
By James Halliday, Sylvia Li | Oct 26, 2012 | Comment Now 
Opinion: Has the Government proposed contradicting reforms?
 
Google buys Kiwi social marketers 
By Juha Saarinen | Aug 1, 2012 | Comment Now 
Reported $250m offering.
 
CIOs face downgrade to 'chief plumbing officer' 
By Ry Crozier | Apr 5, 2012 | Comment Now 
Challenged to align IT thinking with marketing.
 
RIM to find new marketing chief to revive its brand 
 
How utilities will profit from your data 
By Nate Cochrane | Nov 17, 2010 | Comment Now 
Information about what you do at home is the next gold seam for cash-strapped utilities.
 
Optus chief sorry for misleading broadband ads 
By Mahesh Sharma | Nov 11, 2010 | Comment Now 
O'Sullivan contrite but undeterred.
 
Optus to dredge Telstra archives for compensation claim 
By Ry Crozier | Aug 4, 2010 | Comment Now 
A case so old, judges are dying to finish it.
 
Boingo recoils over test email blunder 
By Ry Crozier | Apr 16, 2010 | Comment Now 
IT system developed artificial intelligence?
 
Defence open source sold by commerce, not ideals 
By Liz Tay | Apr 16, 2010 | Comment Now 
Fanaticism doing the industry no favours.
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