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Yahoo overhauls banner ad system 
Finance
Yahoo overhauls banner ad system
By Shaun Nichols | Sep 29, 2008 | Comment Now 
Yahoo has rolled out a new marketplace for selling banner advertisements. The 'Apt' system will link prospective advertisers with some 784 sites from local newspapers.
 
Online ads weather economic storms 
Finance
Online ads weather economic storms
By Ashley Clark | Sep 19, 2008 | Comment Now 
After a brief slowdown at the beginning of the financial year, Australian online advertising revenue is expected to increase 24 percent in 2008, according to a new study.
 
Mobile plan trades cash for ads 
Finance
Mobile plan trades cash for ads
By Ashley Clark | Aug 27, 2008 | Comment Now 
A new mobile plan offers customers a 65 percent monthly discount for customers who agree to receive mobile advertisements.
 
Telstra installs 3D TV for purpose-built advertising 
Hardware
Telstra installs 3D TV for purpose-built advertising
By Liz Tay | Jul 31, 2008 | Comment Now 
A 3D TV in Telstra’s newly-opened Executive Briefing Centre is said to be the first commercial installation of three-dimensional content and technology in Australia.
 
Big brands sceptical about mobile advertising 
Strategy
Big brands sceptical about mobile advertising
By Robert Jaques | Jun 4, 2008 | Comment Now 
The potential of mobile advertising is huge but has yet to convince mainstream brand owners, according to new research..
 
Dell guilty of fraud and false advertising 
Hardware
Dell guilty of fraud and false advertising
By Iain Thomson | May 30, 2008 | Comment Now 
A court in New York has found Dell guilty of false advertising and fraud..
 
Mobile advertising to focus on search ads 
Software
Mobile advertising to focus on search ads
May 26, 2008 | Comment Now 
Annual spending on mobile search advertising will reach US$445 million in 2008 and is predicted to rise to more than US$2 billion by 2013, according to Juniper Research..
 
ACCC investigates Crazy John's for alleged false advertising 
Strategy
ACCC investigates Crazy John's for alleged false advertising
By Lilia Guan | Jan 17, 2008 | Comment Now 
Only two months after the death of its founding member John Ilhan, mobile phone chain Crazy John has found itself in hot water, with the ACCC over misleading advertising.
 
Advertising on social networks 'uncertain' 
Software
Advertising on social networks 'uncertain'
Nov 1, 2007 | Comment Now 
A third of European online advertisers plan to launch their own profiles on social networking sites in the next year, analysts have reported.
 
Yahoo buys into direct response advertising 
Telco/ISP
Yahoo buys into direct response advertising
By Tom Sanders | Sep 5, 2007 | Comment Now 
Yahoo has agreed to acquire UK online advertising provider BlueLithium for US$300 million in cash.
 
Social networking sites miss out on advertising 
Telco/ISP
Social networking sites miss out on advertising
By Robert Jaques | Aug 30, 2007 | Comment Now 
Social networking sites including MySpace and Facebook have not yet realised their full potential as advertising media, experts report.
 
Microsoft restructures to get ahead in advertising 
Software
Microsoft restructures to get ahead in advertising
By Shaun Nichols | Aug 15, 2007 | Comment Now 
Microsoft announced today that it will be changing the way it approaches its web-based advertising operations.
 
Text-based ads coming to a mobile phone near you 
Telco/ISP
Text-based ads coming to a mobile phone near you
By Sarah Falson | Jun 21, 2007 | Comment Now 
SYDNEY – Advertisements sent directly to your mobile phone could be upon us within 12 months if Australian telcos partner with Acision, a telecommunications innovation company ...
 
Company designs location-based advertising for SMEs 
Finance
Company designs location-based advertising for SMEs
By Sarah Falson | Jun 20, 2007 | Comment Now 
SYDNEY - Sydney-based advertising company, Local Vision, is promoting a range of new ‘location-based’ advertising solutions designed specifically for the SME market.
 
Operators gear up for mobile advertising bonanza 
Telco/ISP
Operators gear up for mobile advertising bonanza
By Robert Jaques | Feb 16, 2007 | Comment Now 
Customer information is key, say analysts.
 
Advertising and personalisation set mobile agenda 
Telco/ISP
Advertising and personalisation set mobile agenda
By Tom Sanders | Dec 22, 2006 | Comment Now 
User-generated content expected to march on the mobile phone in 2007.
 
MSN addicts get paid for advertising 
Software
MSN addicts get paid for advertising
By Simon Burns | Oct 26, 2006 | Comment Now 
IM users earn cash and prizes by promoting products while they chat.
 
Craig's List dominates online classified advertising 
Finance
Craig's List dominates online classified advertising
By Will Head | Sep 6, 2006 | Comment Now 
Sector increases by almost 50 per cent year on year.
 
Vividas jockeys for video applications boom 
Software
Vividas jockeys for video applications boom
By Fleur Doidge | Sep 27, 2005 | Comment Now 
Streaming video applications developer Vividas has opened an office in New York and moved to bigger research premises in Melbourne after a successful capital raising on the ...
 
Telstra cooperated over advertising concerns: ACCC 
Telco/ISP
Telstra cooperated over advertising concerns: ACCC
Aug 13, 2004 | Comment Now 
Telstra's proposal to resolve concerns over T-Time Rewards Options advertising has been accepted by the Australian Competition and Consumer Commission.
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