Tag: marketers

B2B marketers ignoring customer databases 
By Robert Jaques | Nov 23, 2007 | Comment Now 
Business-to-business marketers have "plenty of room for improvement" when it comes to using customer and prospect databases for direct marketing purposes, new research claims..
 
Legitimate email marketers urged to clean lists 
By Matt Chapman | Jul 7, 2006 | Comment Now 
Chance of being labelled a spammer if your address book is out of date.
 
FTC charges internet marketers over CAN-SPAM violations 
By William Eazel | May 12, 2006 | Comment Now 
The Federal Trade Commission has charged two internet marketers with violating the U.S. CAN-SPAM Act.
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