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Blu-ray 'gone in five years', Samsung exec claims

By Kathryn Small
4 September 2008 02:18PM
Tags: bluray | samsung | sony | oled

Samsung expects Sony’s Blu-ray technology to be superseded within five years, despite winning the high definition format war in February.

"I think it [Blu-ray] has 5 years left, I certainly wouldn't give it 10", Andy Griffiths, Samsung UK’s director of consumer electronics, told website Pocket-lint.

Griffiths said that for the next few years, HD technology would boom -- and Blu-ray would be at the heart of it.

"It's going to be huge," he told Pocket-lint. "We are heavily back-ordered at the moment."

But Griffiths said he expected Blu-ray to be superseded in five to ten years. He did not comment on which technology would supersede it.

Griffiths also commented on the move towards high definition in the near future.

"In 2012 we will be in a true HD world. Everything from your television to your camcorder will be offering you pictures in high-definition, and we plan to offer you that HD world from all angles."

Samsung has already thrown its weight behind a HD technology. At the IFA trade show in Berlin this month, both Samsung and Sony demonstrated cutting-edge OLED screen televisions.

Organic light-emitting diode (OLED) screens use films of organic compounds to emit multi-coloured light. Because there is no need for a backlight, OLED screens are much thinner than LCDs and require less power to run.

Griffiths said that the technology is “ready to rock” but the screens would not be available commercially until manufacturing costs were reduced.

"We will launch the OLED technology when it's at a price that will be appealing to the consumer, unfortunately that's not yet.”

Griffiths said that the technology might become mainstream by 2010.

"It's gonna be big, but at the moment it's a great story, not commercial product."

   


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Thoughts on this article? Add a comment below.
Comments: 28
Stupid article, OLED is a display technology, blu-ray is a storage technology. They are not rivals, but co-exist.
Meaningless rubbish article on Pocket-lint, obviously not examined here by anyone with any AV knowledge.

iTnews - comments icon Posted by JohnnoSep 4, 2008 8:18 PM
Bad written, poor research in this article.
iTnews - comments icon Posted by AndresSep 5, 2008 3:30 AM
I think the article referred that Blu-Ray will be down in sales not because of OLED. More of "Samsung says Blu-Ray will be down in sales in 5 years. Oh, but they also back new technologies. Lookee!"
iTnews - comments icon Posted by Kim AhnSep 5, 2008 3:36 AM
I guess when I hear an article mention that, “Bluray” was about to be superseded, I expected to hear what was going to supersede it, hmm, I guess I’m not smart enough to get it. The stupidest most over hyped format ever is about to loose ground, duh, its called the internet, who would have thought with Youtube doing so poorly in all.
iTnews - comments icon Posted by Ninja KiteSep 5, 2008 3:36 AM
I agree with the first post, useless article. Blue ray is a storage format, OLED is a display technology. That's like saying "Dvd's will be useless because your mom's sewing me a sweater"
iTnews - comments icon Posted by Joe SchmoSep 5, 2008 3:47 AM
Yeah, this article makes no logical sense. Blu-ray is going to disappear despite the projection that by "2012 we will be in a true HD world." So where is Blu-ray going? What's going to replace it? And why tack on that unrelated bit about OLED display technology at the end of the article?
iTnews - comments icon Posted by StarSep 5, 2008 3:59 AM
Got to agree with the other posters, this is a very poorly done article.

First thing I'd suggest as an attempt to save it, change the headline! How about something like, "Home Entertainment Technology Changing". It doesn't contradict itself, and it leads the reader to understand that the article will talk about the future of Home Entertainment Technologies, and their changes that can be expected.

And if anyone is curious, no, I have nothing to do with journalism, but I did pass my 6th grade English class where different styles of writing (including news articles) were covered.

iTnews - comments icon Posted by meerlingSep 5, 2008 4:02 AM
I don't get this article. The author starts talking about Blu-Ray vanishing in 5 years and jumps to OLED, without even telling us WHY would Blu-Ray be gone in 5 years!!! This was a waste of my time. I don't see why it's popular on Slashdot.
iTnews - comments icon Posted by PatSep 5, 2008 4:17 AM
I don't get this article. The author starts talking about Blu-Ray vanishing in 5 years and jumps to OLED, without even telling us WHY would Blu-Ray be gone in 5 years!!! This was a waste of my time. I don't see why it's popular on Slashdot.
iTnews - comments icon Posted by PatSep 5, 2008 4:17 AM
Yes, it makes no sense...someone at samsung (not "samsung", just an executive, not even a top executive, explaining a personal opinion) predict bluray being superseded in 5 years...then it's not explained why, Oled is not of course a concurrent format. The only opinion I read about, against Bluray, is that it may be superseded by movie downloads. That would make more sense
iTnews - comments icon Posted by alessandro longoSep 5, 2008 4:42 AM
I'm guessing what the article was very poorly hinting at is that currently if I had limited funds I may consider investing in a blue ray vs a new tv, whereas in 2010 the new OLED tv will sway me the other way, and Samsung as an investment opportunity will put its money on the display technology and not the storage technology.
iTnews - comments icon Posted by DSep 5, 2008 4:43 AM
Riiight the same thing was said about cd's
iTnews - comments icon Posted by BobSep 5, 2008 4:55 AM
Great point Billy Bob!
iTnews - comments icon Posted by T. BoneSep 5, 2008 4:58 AM
The question that has not been asked here is whether OLED or Blu-Ray can make the Kessel run in the least parsecs!
iTnews - comments icon Posted by BobSep 5, 2008 6:17 AM
Simply unbelievable. Beyond a doubt one of the worst researched articles I've seen in a long time. Not only is Blu-ray a storage system and OLED a display system, but there is not one shred of evidence to indicate that it will be "gone in 5 years"-nothing. Typical IT viewpoint, uninformed and ignorant. Ms. Small should be fired for this article. Nothing to see here, move along...
iTnews - comments icon Posted by RockSep 5, 2008 6:32 AM
LOL. What the heck?
iTnews - comments icon Posted by MikeSep 5, 2008 7:19 AM
Kathryn Small 'gone in five days', Blogger claims

"I think it [Kathryn Small] has 5 days left, I certainly wouldn't give it 10", Mr. Blogger, Samsung UK’s director of consumer blogging, told the message board.

But Mr. Blogger is backing a different technology in the long-term. At the IFA trade show in Berlin this month, both Mr. Blogger and Sony demonstrated cutting-edge PINK Slip paper.

iTnews - comments icon Posted by Mr. BloggerSep 5, 2008 7:45 AM
Yeah, kinda poorly composed article, I agree.

But it's obviously true. Blu-ray is souped-up old tech and doomed to die very soon. Solid state is the future - no moving parts, no scratches, no bump sensitivity - and plummeting costs. Anyone can see this - in fact, it's so obvious perhaps the author didn't bother to argue the point..


iTnews - comments icon Posted by TorSep 5, 2008 8:45 AM
IDIOTS......What Katheryn is saying is that in 5 years time if you want true HD you will have choices, unlike the present where Blu Ray is the only tru HD Platform.

Learn to read!

iTnews - comments icon Posted by HerbertSep 5, 2008 8:57 AM
Herbert we have options other than blue ray now such as HD TV, Plasma & LCD. Not to mention media centres, game consoles and high definition downloads.. before slagging off you should really have a think..
Maybe the article is suggesting that new OLED's will require a whole new video format - one that is not supported on blue ray?

iTnews - comments icon Posted by Mr KnishSep 5, 2008 9:02 AM
Must be written by those kitchen wife who know nothing about technology, but overheard talks by someone else.

What is OLED to do with BD???????

iTnews - comments icon Posted by TonySep 5, 2008 9:42 AM
Naturally we understand the difference between Blu-ray and OLED as separate technologies.

This article merely documents the comments of a leading player in the HD manufacturing industry. It's his opinion that a) Blu-ray will fall, and b) OLED will rise.

iTnews - comments icon Posted by Kathryn SmallSep 5, 2008 10:03 AM
Oled isn't going to catch on. They are years away from perfecting oleds and lasertv's are coming out next month. Lasertv's will have a much better display than oled's. And lasertv's will be full 3d tv's. And oled's will primarily be smaller screens whereas lasertv's will start out at 65-73".
iTnews - comments icon Posted by kueiSep 5, 2008 11:33 AM
Where do you get these writers?
This article says nothing - and then fades into irrelevance.
Maybe the final line should read: "It's gonna be big, but at the moment it's a crap story"...

iTnews - comments icon Posted by John Wesley HardingSep 5, 2008 3:44 PM
i think what the person writing the article means is that current HD offerings need bluray discs which are 25-50gb to be distributed. While future offerings will need to hold much more data as the resolution will be that much higher so bluray wont be able to hold enough gb, meaning we'll need a new format
iTnews - comments icon Posted by jimmySep 5, 2008 4:06 PM
Don't publish articles like this.
Does this article make sense to anyone?

Appalling!


iTnews - comments icon Posted by TJASep 5, 2008 4:33 PM
Actually, it's a well formatted column. Hook the reader with the catch phrase "Blu Ray gone in 5 years!". Include an actual quote from a conversation with a Samsung director which sells that line, then fill the rest of the article with other gossip from Samsung.

It's a Samsung article, not a Blu ray article.

iTnews - comments icon Posted by MakabrielSep 6, 2008 1:56 AM
In ten years time everything will be solid state, no one will be using 'old' mechanical data/media mediums anymore day-to-day. I stopped using disks 5+ years ago -> solid state usb stick. Video recorder -> pvr (which will have
solid state hdd in 5 years). movie
hire -> download from internet to hdd. music on cds -> all on hdd, download all new stuff. All my old
media Video's, Cd's, tapes, etc are
moldering away in my wardrobe. Expect blue-rays to do the same with most people in 5+ years...

iTnews - comments icon Posted by davoSep 10, 2008 3:35 PM
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