Advertisers sidestep Apple privacy efforts

Powered by SC Magazine
 

Cupertino clampdown sees marketers scramble.

Marketing companies representing the likes of Mazda, Nikon and eHarmony have sought to bypass Apple’s efforts to prevent them tracking iPhone and iPad users.

In April, Apple blocked apps that accessed unique identifiers (UDID) used by marketing firms to track users as they switched between apps.

Scores of apps were found to have siphoned off UDIDs and other personal data stored on Apple devices to third parties without user consent.

In response, marketers began to track alternatives including the Open Device Identification Number (ODIN), a unique and cross-platform mobile phone identifier, and OpenUDID, which stored a unique identifier in Apple’s iOS copy-and-paste facility.

Mazda told the Wall Street Journal it was unaware of its advertising agency's switch, but would welcome using the technology "as soon as we know for sure Apple isn't going to smash it”.

OpenUDID, developed by AppsFire cofounder Yann Lechelle, had received backing from 17 mobile software and marketing companies while the rival ODIN platform was maintained by a group of developers and service providers.

The marketing firms claimed they would lose “millions of dollars a week in revenue” without the ability to track users.

Fiksu vice president Craig Palli said switching platforms involves “significant costs” including “time to market, roadmap tradeoffs and development resources” with each platform requiring “code work and testing by app developers, app publishers, ad networks and supply side platforms”.

Copyright © SC Magazine, Australia


Advertisers sidestep Apple privacy efforts
 
 
 
Top Stories
Meet FABACUS, Westpac's first computer
GE225 operators celebrate gold anniversary.
 
NSW Govt gets ready to throw out the floppy disks
[Opinion] Dominic Perrottet says its time for government to catch up.
 
iiNet facing new copyright battle with Hollywood
Fighting to protect customer details.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Do you direct debit customers? Read this
Oct 10, 2014
Authorities have been targeting direct debit practices with iiNet and Dodo receiving formal ...
Optus expands 4G coverage
Oct 10, 2014
If you rely on an Optus phone for work you might be interested to know that there are now 200 ...
Microsoft Office is now free for some charities
Oct 10, 2014
Microsoft has announced that eligible Australian non-profit organisations and charities can now ...
Vodafone lights up 4G in Adelaide
Oct 9, 2014
Live and work in Adelaide? Vodafone has switched on its 4G network in the city and suburbs.
Next year tradies will be able to take payments using ingogo
Oct 3, 2014
Ingogo is going to provide a card payment service for Xero users.
Latest Comments
Polls
In which area is your IT shop hiring the most staff?




   |   View results
IT security and risk
  26%
 
Sourcing and strategy
  12%
 
IT infrastructure (servers, storage, networking)
  21%
 
End user computing (desktops, mobiles, apps)
  15%
 
Software development
  26%
TOTAL VOTES: 338

Vote
Would your InfoSec team be prepared to share threat data with the Australian Government?

   |   View results
Yes
  58%
 
No
  42%
TOTAL VOTES: 143

Vote