Advertisers sidestep Apple privacy efforts

Powered by SC Magazine
 

Cupertino clampdown sees marketers scramble.

Marketing companies representing the likes of Mazda, Nikon and eHarmony have sought to bypass Apple’s efforts to prevent them tracking iPhone and iPad users.

In April, Apple blocked apps that accessed unique identifiers (UDID) used by marketing firms to track users as they switched between apps.

Scores of apps were found to have siphoned off UDIDs and other personal data stored on Apple devices to third parties without user consent.

In response, marketers began to track alternatives including the Open Device Identification Number (ODIN), a unique and cross-platform mobile phone identifier, and OpenUDID, which stored a unique identifier in Apple’s iOS copy-and-paste facility.

Mazda told the Wall Street Journal it was unaware of its advertising agency's switch, but would welcome using the technology "as soon as we know for sure Apple isn't going to smash it”.

OpenUDID, developed by AppsFire cofounder Yann Lechelle, had received backing from 17 mobile software and marketing companies while the rival ODIN platform was maintained by a group of developers and service providers.

The marketing firms claimed they would lose “millions of dollars a week in revenue” without the ability to track users.

Fiksu vice president Craig Palli said switching platforms involves “significant costs” including “time to market, roadmap tradeoffs and development resources” with each platform requiring “code work and testing by app developers, app publishers, ad networks and supply side platforms”.

Copyright © SC Magazine, Australia


Advertisers sidestep Apple privacy efforts
 
 
 
Top Stories
Keeping the peace
It takes a thick skin to mediate between the IT and digital camps.
 
The True Cost of BYOD - 2014 survey
Twelve months on from our first study, is BYOD a better proposition?
 
Five zero-cost ways to improve MySQL performance
How to easily boost MySQL throughput by up to 5x.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
This 4G smartphone costs $219
Sep 3, 2014
It's possible to spend a lot less on a smartphone if you're prepared to go with a brand you ...
Looking for storage? Seagate has five new small business NAS devices
Aug 22, 2014
Seagate has announced a new portfolio of Networked Attached Storage (NAS) solutions specifically ...
Run a small business in western Sydney?
Aug 15, 2014
This event might be of interest if you're looking to meet other people with a similar interest ...
Buying a tablet? Microsoft's Surface Pro 3 goes on sale this month
Aug 8, 2014
Microsoft has announced its Surface Pro 3 will go on sale in Australia on 28 August from ...
Apple's top MacBook Pro with Retina is now cheaper
Aug 1, 2014
Apple has updated its MacBook Pro range with faster processors and new pricing, including ...
Latest Comments
Polls
Which is the most prevalent cyber attack method your organisation faces?




   |   View results
Phishing and social engineering
  68%
 
Advanced persistent threats
  3%
 
Unpatched or unsupported software vulnerabilities
  11%
 
Denial of service attacks
  6%
 
Insider threats
  12%
TOTAL VOTES: 1046

Vote