Dell sees brisk sales of new ultrabooks

 

Enterprise take-up exceeds expectations.

Dell's new ultra-thin laptop computer meant to rival Apple's popular MacBook Air is doing much better than the company expected.

Sales of the XPS 13 ultrabook, which hit store shelves on February 28, are now more than double the company's internal forecast, driven by strong demand from both consumers and big corporations, Dell said.

"With this product, we went aggressive with the forecast,"

Dell product marketing director Alison Gardner said. "Since we started shipping it to customers, XPS 13 has exceeded our expectations."

Almost half of the sales of the XPS 13, which starts at US$999, were to corporations, she added.

Dell's so-called enterprise business has doubled in the past five to six years and now represents half of the company's profit.

While Gardner declined to reveal the exact number of units sold so far or the internal forecast, she said Dell is seeing a lot of sales momentum for the super-thin category of laptops.

PC manufacturers plunged into ultrabooks - a super-thin category of laptops that chipmaker Intel helped create - to attract consumers increasingly captivated by Apple's iPad, MacBook Air and other mobile devices.

Some analysts have said the high price of the laptops, driven up by expensive components such as solid-state drives, may impede sales and force Intel to sacrifice profit margins on its processors to help make them affordable.

Intel, which dubbed them ultrabooks, is providing support by kicking off its biggest marketing push since 2003.

The chip maker's "A New Era in Computing" campaign, which began in April, includes TV and print advertising along with a push in social media.

Clunky laptops are increasingly under threat as tablets grow more powerful and are used for multiple functions, from Web surfing to sophisticated graphics and video manipulation.

Round Rock, Texas-based Dell - which has been waging an uphill battle to diversify its revenue base from PCs to become a larger player in the data centre equipment market and IT services - also plans to launch its first consumer tablet computer in late 2012.

(Editing by Andre Grenon)


Dell sees brisk sales of new ultrabooks
 
 
 
Top Stories
Meet FABACUS, Westpac's first computer
GE225 operators celebrate gold anniversary.
 
NSW Govt gets ready to throw out the floppy disks
[Opinion] Dominic Perrottet says its time for government to catch up.
 
iiNet facing new copyright battle with Hollywood
Fighting to protect customer details.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
In which area is your IT shop hiring the most staff?




   |   View results
IT security and risk
  26%
 
Sourcing and strategy
  12%
 
IT infrastructure (servers, storage, networking)
  22%
 
End user computing (desktops, mobiles, apps)
  15%
 
Software development
  26%
TOTAL VOTES: 333

Vote
Would your InfoSec team be prepared to share threat data with the Australian Government?

   |   View results
Yes
  57%
 
No
  43%
TOTAL VOTES: 138

Vote