Internode begins DSL blackspot migration

 

Adds 242 exchanges to DSLAM network.

Internode has extended the reach of its broadband network overnight, allowing more customers to directly access its cheapest 'Easy Broadband' plans for the first time.

The ISP has gained access to iiNet's DSLAM presence in 242 exchanges, following its purchase by iiNet for $105 million in December last year.

Though now the same company as iiNet, Internode will effectively become an iiNet wholesale customer, a service the Perth company has provided to others like Vocus since 2006.

The move effectively doubles Internode's network and will also allow new customers signing up to the service provider to join either Internode or iiNet from this week.

It is expected to strengthen Internode's reach into Western Australia while filling blackspots or providing extra DSL capacity in capital cities.

Internode also started migrating 15,000 of its existing customers on Telstra and Optus DSLAMs to iiNet equipment earlier this month in what founder Simon Hackett labelled the highest customer-facing priority since the sale of his company to iiNet .

The face of iiNode

iiNet's acquisition of Internode in December has seen several merging processes and changes in the intervening months, a characteristic Hackett told iTnews flowed both ways.

While Internode benefits from a wider DSL network, iiNet has taken on several broadband plan characteristics from its new subsidiary, including bolt-on data packs and the removal of on/off-peak data quota periods for some plans.

"Part of me wishes they hadn't done that," Hackett said.

"I used to differentiate us against iiNet by directly saying, 'If you were an [dis]believer in peak and off-peak then come to us, if you want to optimise your life around the clock and write a script to download at 2am, then go to them'."

In the background, iiNet has also adopted much of Internode's extensive points of presence links internationally.

A migration of billing systems between the two companies - both of which were internally developed and maintained - is likely a long way off.

"It's not just iiNet getting stamped on top of Internode, we're very much blending things," Hackett said.

"They didn't buy Internode to make it dumb. The hope, and so far the experience is, there are a lot of smart people in both organisations that are actually having fun finding things to do."

Hackett acknowledged that the two companies were likely to "normalise" and conglomerate over time, realising the fears some critics of the acquisition still held since December.

But the founder, who distributed his sale to iiNet in cash and stock, said the Internode brand may never simply disappear for practical reasons.

"Even if the same person is answering the phone, if you were a regional customer, you considered Westnet provided a better service than iiNet did even if it was from the exact same iiNet customer centre," he said.

"In the NBN context, when we've all got the same network underneath us, in the same way that tomato sauce brands operate, if you've got a dozen small NBN providers to choose from and six of them are iiNet and you choose one at random, then half the time you get us.

"There's a pragmatic reason not to knock off brands that are working very well."

Copyright © iTnews.com.au . All rights reserved.


Internode begins DSL blackspot migration
 
 
 
Top Stories
Frugality as a service: the Amazon story
Behind the scenes, Amazon Web Services is one lean machine.
 
Negotiating with the cloud email megavendors
[Blog post] Lessons from Woolworths’ mammoth migration.
 
Qld govt to move up to 149k staff onto Office 365
Australia's largest deployment, outside of the universities.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...

Latest VideosSee all videos »

The great data centre opportunity on Australia's doorstep
The great data centre opportunity on Australia's doorstep
Scott Noteboom, CEO of LitBit speaking at The Australian Data Centre Strategy Summit 2014 in the Gold Coast, Queensland, Australia. http://bit.ly/1qpxVfV Scott Noteboom is a data centre engineer who led builds for Apple and Yahoo in the earliest days of the cloud, and who now eyes Asia as the next big opportunity. Read more: http://www.itnews.com.au/News/372482,how-do-we-serve-three-billion-new-internet-users.aspx#ixzz2yNLmMG5C
Interview: Karl Maftoum, CIO, ACMA
Interview: Karl Maftoum, CIO, ACMA
To COTS or not to COTS? iTnews asks Karl Maftoum, CIO of the ACMA, at the CIO Strategy Summit.
Susan Sly: What is the Role of the CIO?
Susan Sly: What is the Role of the CIO?
AEMO chief information officer Susan Sly calls for more collaboration among Australia's technology leaders at the CIO Strategy Summit.
Meet the 2014 Finance CIO of the Year
Meet the 2014 Finance CIO of the Year
Credit Union Australia's David Gee awarded Finance CIO of the Year at the iTnews Benchmark Awards.
Meet the 2014 Retail CIO of the Year
Meet the 2014 Retail CIO of the Year
Damon Rees named Retail CIO of the Year at the iTnews Benchmark Awards for his work at Woolworths.
Robyn Elliott named the 2014 Utilities CIO of the Year
Robyn Elliott named the 2014 Utilities CIO of the Year
Acting Foxtel CIO David Marks accepts an iTnews Benchmark Award on behalf of Robyn Elliott.
Meet the 2014 Industrial CIO of the Year
Meet the 2014 Industrial CIO of the Year
Sanjay Mehta named Industrial CIO of the Year at the iTnews Benchmark Awards for his work at ConocoPhillips.
Meet the 2014 Healthcare CIO of the Year
Meet the 2014 Healthcare CIO of the Year
Greg Wells named Healthcare CIO of the Year at the iTnews Benchmark Awards for his work at NSW Health.
Meet the 2014 Education CIO of the Year
Meet the 2014 Education CIO of the Year
William Confalonieri named Healthcare CIO of the Year at the iTnews Benchmark Awards for his work at Deakin University.
Meet the 2014 Government CIO of the Year
Meet the 2014 Government CIO of the Year
David Johnson named Government CIO of the Year at the iTnews Benchmark Awards for his work at the Queensland Police Service.
Q and A: Coalition Broadband Policy
Q and A: Coalition Broadband Policy
Malcolm Turnbull and Tony Abbott discuss the Coalition's broadband policy with the press.
AFP scalps hacker 'leader' inside Australia's IT ranks.
AFP scalps hacker 'leader' inside Australia's IT ranks.
The Australian Federal Police have arrested a Sydney-based IT security professional for hacking a government website.
NBN Petition Delivered To Turnbull's Office
NBN Petition Delivered To Turnbull's Office
UTS CIO: IT teams of the future
UTS CIO: IT teams of the future
UTS CIO Chrissy Burns talks data.
New UTS Building: the IT within
New UTS Building: the IT within
The IT behind tomorrow's universities.
iTnews' NBN Panel
iTnews' NBN Panel
Is your enterprise NBN-ready?
Introducing iTnews Labs
Introducing iTnews Labs
See a timelapse of the iTnews labs being unboxed, set up and switched on! iTnews will produce independent testing of the latest enterprise software to hit the market after installing a purpose-built test lab in Sydney. Watch the installation of two DL380p servers, two HP StoreVirtual 4330 storage arrays and two HP ProCurve 2920 switches.
The True Cost of BYOD
The True Cost of BYOD
iTnews' Brett Winterford gives attendees of the first 'Touch Tomorrow' event in Brisbane a brief look at his research into enterprise mobility. What are the use cases and how can they be quantified? What price should you expect to pay for securing mobile access to corporate applications? What's coming around the corner?
Ghost clouds
Ghost clouds
ACMA chair Chris Chapman says there is uncertainty over whether certain classes of cloud service providers are caught by regulations.
Was the Snowden leak inevitable?
Was the Snowden leak inevitable?
Privacy experts David Vaile (UNSW Cyberspace Law and Policy Centre) and Craig Scroggie (CEO, NextDC) claim they were not surprised by the Snowden leaks about the NSA's PRISM program.
Latest articles on BIT Latest Articles from BIT
Preview of new PowerPoint tool Office Mix announced
Apr 23, 2014
PowerPoint users might be interested in some new developments coming up that might change the ...
Another phone with Telstra's Blue Tick: The Samsung Galaxy S5
Apr 8, 2014
Samsung's latest flagship phone joins Telstra's list of recommended handsets for customers in ...
Run an online shop? This might be worth bookmarking
Mar 28, 2014
Things like Australian safety standards are probably the last thing on your mind, but just ...
Vodafone switches on 4G in Tasmania: list of locations
Mar 28, 2014
See a list of locations in Tasmania that now have access to 4G via Vodafone's network.
Samsung Galaxy S5 on sale from Telstra next month for $912
Mar 27, 2014
It's not cheap, but if you are looking to upgrade your phone then the Samsung Galaxy S5 could be ...
Latest Comments
Polls
Which bank is most likely to suffer an RBS-style meltdown?





   |   View results
ANZ
  20%
 
Bankwest
  9%
 
CommBank
  11%
 
National Australia Bank
  17%
 
Suncorp
  24%
 
Westpac
  19%
TOTAL VOTES: 1498

Vote