Public mistrusts social media with data: survey

Powered by SC Magazine
 

LinkedIn, Twitter and Facebook considered not trustworthy.

Social media sites have ranked the lowest in public opinion when it comes to safeguarding personal data.

More than three-quarters (79 percent) of respondents were either ‘not very’ or ‘not at all’ confident in social media sites keeping their data secure, according to research by YouGov.

The research also showed just 14 percent were either ‘very’ or ‘fairly confident’ that social networking sites such as Twitter, Facebook and LinkedIn would safeguard their data.

Mobile phone providers also failed to win over the British public, with just 26 percent of responses suggesting confidence in this area.

Steve Durbin, global vice president of the Information Security Forum, said this wasn’t necessarily a bad reflection on social media sites themselves.

“I think it would be very easy to interpret this as a statement on the security readiness or integrity of the sites themselves and I think that this would not necessarily represent the facts,” he said.

“I would see the [percentages] acting as a reassurance that many people now understand the risks associated with disclosing personal information in this way and are therefore cautious about what they disclose.”

Not all sectors fared so badly. Medical organisations and financial institutions led the results achieving 63 percent and 53 percent of votes, respectively.

But when data goes astray from a health body, it always hits the headlines.

“Sadly we put our trust in the individual who we have trusted with our ailments (and quite often generations before us) for many years and they have no control over where our data is stored or where it ends up,” said Mark James, technical manager of anti-virus vendor ESET UK.

“This data is often passed to third parties for analysis or safe keeping. Clear guidelines and procedures need to be in place to track and monitor exactly where the data is held and who is able to view this information at any given time.”

This article originally appeared at itpro.co.uk

Copyright © ITPro, Dennis Publishing


Public mistrusts social media with data: survey
 
 
 
Top Stories
Innovating in the sleepy super industry
There’s little incentive to be on the bleeding edge, so why is Andrew Todd fighting so hard?
 
How technology will unify Toll
The systems headache formed through 15 years of acquisitions.
 
Immigration breached Privacy Act with data leak
Pilgrim slams "copy and paste" of asylum seeker data.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Optus steps up regional 4G coverage
Nov 20, 2014
Once 700Mhz services are working, Optus claims regional users will have a "faster and more ...
This Huawei 4G phone costs $99
Nov 12, 2014
The $99 Huawei Ascend Y550, available through Vodafone, enters the budget market as one of the ...
4G smartphones: Microsoft's Lumia 830
Nov 7, 2014
Microsoft has announced its flagship Windows Phone, the Nokia Lumia 830 4G, will be available in ...
Do you direct debit customers? Read this
Oct 10, 2014
Authorities have been targeting direct debit practices with iiNet and Dodo receiving formal ...
Optus expands 4G coverage
Oct 10, 2014
If you rely on an Optus phone for work you might be interested to know that there are now 200 ...
Latest Comments
Polls
Who do you trust most to protect your private data?







   |   View results
Your bank
  39%
 
Your insurance company
  3%
 
A technology company (Google, Facebook et al)
  7%
 
Your telco, ISP or utility
  7%
 
A retailer (Coles, Woolworths et al)
  2%
 
A Federal Government agency (ATO, Centrelink etc)
  20%
 
An Australian law enforcement agency (AFP, ASIO et al)
  15%
 
A State Government agency (Health dept, etc)
  6%
TOTAL VOTES: 786

Vote