Public mistrusts social media with data: survey

Powered by SC Magazine
 

LinkedIn, Twitter and Facebook considered not trustworthy.

Social media sites have ranked the lowest in public opinion when it comes to safeguarding personal data.

More than three-quarters (79 percent) of respondents were either ‘not very’ or ‘not at all’ confident in social media sites keeping their data secure, according to research by YouGov.

The research also showed just 14 percent were either ‘very’ or ‘fairly confident’ that social networking sites such as Twitter, Facebook and LinkedIn would safeguard their data.

Mobile phone providers also failed to win over the British public, with just 26 percent of responses suggesting confidence in this area.

Steve Durbin, global vice president of the Information Security Forum, said this wasn’t necessarily a bad reflection on social media sites themselves.

“I think it would be very easy to interpret this as a statement on the security readiness or integrity of the sites themselves and I think that this would not necessarily represent the facts,” he said.

“I would see the [percentages] acting as a reassurance that many people now understand the risks associated with disclosing personal information in this way and are therefore cautious about what they disclose.”

Not all sectors fared so badly. Medical organisations and financial institutions led the results achieving 63 percent and 53 percent of votes, respectively.

But when data goes astray from a health body, it always hits the headlines.

“Sadly we put our trust in the individual who we have trusted with our ailments (and quite often generations before us) for many years and they have no control over where our data is stored or where it ends up,” said Mark James, technical manager of anti-virus vendor ESET UK.

“This data is often passed to third parties for analysis or safe keeping. Clear guidelines and procedures need to be in place to track and monitor exactly where the data is held and who is able to view this information at any given time.”

This article originally appeared at itpro.co.uk

Copyright © ITPro, Dennis Publishing


Public mistrusts social media with data: survey
 
 
 
Top Stories
The True Cost of BYOD - 2014 survey
Twelve months on from our first study, is BYOD a better proposition?
 
Photos: Unboxing the Magnus supercomputer
Pawsey's biggest beast slots into place.
 
ANZ looks to life beyond the transaction
If digital disruptors think an online payments startup could rock the big four, they’ve missed the point of why people use banks, says Patrick Maes.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Pass on carbon tax savings, warns ACCC
Jul 24, 2014
The ACCC is warning businesses that supply "regulated goods" to pass on any cost savings ...
Have customers that won't pay debts?
Jul 10, 2014
The ACCC and ASIC have updated their advice when it comes to collecting debts.
Carpet cleaner faces court over online testimonials
Jul 4, 2014
The ACCC has initiated proceedings against A Whistle (1979) Pty Ltd, the franchisor of Electrodry...
You can now get 15GB of free online storage using Microsoft OneDrive
Jun 25, 2014
Cloud storage has reached both the capacity and price where it's a viable alternative to local ...
Another clever trick you can perform with Xero
Jun 25, 2014
Here is another way to reach out to particular subsets of your customers using Xero.
Latest Comments
Polls
What is delaying adoption of public cloud in your organisation?







   |   View results
Lock-in concerns
  29%
 
Application integration concerns
  3%
 
Security and compliance concerns
  28%
 
Unreliable network infrastructure
  9%
 
Data sovereignty concerns
  22%
 
Lack of stakeholder support
  3%
 
Protecting on-premise IT jobs
  4%
 
Difficulty transitioning CapEx budget into OpEx
  3%
TOTAL VOTES: 1079

Vote