Businesses urged to relax on social networking

Powered by SC Magazine
 

Blanket bans may not be the answer.

Recent reports claim that use of social networking sites should lead to companies taking a more reasonable approach through the use of better policies and control.

Pointing at reports from Cisco which found that seven per cent of users access Facebook for an average of 68 minutes per day to play ‘Farmville', and research by Sourcefire which found clear dissent from employees, Clearswift chief executive Richard Turner said that the lack of a 9-5 working day has led to an increasing blurring between work and leisure time.

He said: “It surely comes as no surprise that people are spending time on social networking sites at work, but rather than focusing purely on the negative, progressive companies are accepting that such technologies are now an integral part of many people's lives.

“Switched on businesses realise this, in fact, in recent research Clearswift did, more than half of managers believe that making use of web collaboration technologies is now ‘critical' to the future success of their business.”

The research from earlier this year found that one in five people would turn down a job offer that restricts social media access at work.

Turner commented that businesses can benefit considerably from adopting a more reasonable approach to the use of social media at work, with better morale, improved communication with colleagues and customers, and the ability to use employees' social networks to the benefit of the business.

He said: “Yes, people are more active on social networks at work these days, but the key is for companies to take a more reasonable approach through the use of better policies and control, to ultimately open up the web to allow innovation to flourish.”

See original article on scmagazineus.com

Copyright © SC Magazine, US edition


Businesses urged to relax on social networking
 
 
 
Top Stories
Content, cost & constant innovation: How Foxtel plans to take on Netflix
Nell Payne inhabits the “brave new world of blue strings and networking”. Just don't ask her to put a TV screen on your microwave.
 
Sending in the drones
Margins are getting tighter in the industrial services industry, so Transfield Services' Stephen Phillips looks offshore - and to the skies - for the solutions he needs to keep pace.
 
Westpac fires starting pistol on core banking upgrade
St George readies itself for move to Celeriti.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest Comments
Polls
Should Optus make a bid for iiNet?

   |   View results
Yes
  43%
 
No
  57%
TOTAL VOTES: 544

Vote