This is the software publisher's description.

Universal video converter that was specifically designed to convert video formats to other video formats, to do this we are using open source code from a software engine called FFMPEG using its own codec library and Player. FFMPEG was initially developed by Mister Fabrice Bellard. It can also handle the conversion of audio formats.

Our experience on the Web has showed us that many users were lost when they had to deal with video and audio conversion, many of the applications available to them, were most of the time, too complicated, too slow, too limited or too costly. We therefore decided to take that into account and we started developing with only one idea in mind, the application had to be free, versatile, fast and most of all very user friendly.

Most users are not computer or video engineers, they also pretty much need the same settings and have no time to waste in experimentation when they want to convert a media. We therefore made the assumption that standard formats with good video and audio output quality was greatly needed and would be more than welcome by a large number of users.