Apple chief: Ultratablet is a Franken-fridge

 

Convergence takes ugly turn.

Apple CEO Tim Cook yesterday told analysts why Microsoft’s attempt to converge tablets with PCs with Windows 8 will be as useful as blending a fridge with a toaster. 

Even though Apple to some extent is merging features from its iOS line up with the desktop, such as Launchpad, solid state storage and the Mac App Store, Cook argues the two devices types should remain distinct categories, in particular in the realm of touch.

“You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user. And so our view is that the tablet market is huge. And we've said that since day one,” said Cook at Apple's second quarter 2012 earnings call, according to a Seeking Alpha transcript

Cook was responding to a question by an analyst about Microsoft’s apparent efforts to blend tablet touch features with the PC.  

Asked why the MacBook Air and iPad would not converge, Cook responded that "anything can be forced to converge", but to what end?

"[T]he problem is that products are about trade-offs, and you begin to make trade-offs to the point where what you have left at the end of the day doesn't please anyone." 

Cook’s firm belief is that the tablet is a market unto its own and its potential is limitless, noting that it took 24 years to sell 67 million Macs, while Apple achieved that figure for iPads in just two years. 

“And so I think iPad, it's a profound product,” he said.

While there are some similarities between the MacBook Air and iPads, Cook insisted the MacBook Air satisfied different requirements and would remain a distinct product line.

“We're going to play in both [device types]," he said.

Microsoft intends to play in both, too, but it has made a point of how tightly Windows 8 will be integrated across PCs and tablets, which analyst firm Gartner says will have little success in attracting consumers.

Gartner recently predicted WIndows 8 will gain just 11 percent of the global tablet market by 2016 by which time over 360 million units will have been sold. 

While predominantly Windows PC sales have remained flat throughout the rise of the tablets, analyst firm Gartner does not expect tablet sales to even come close to current PC annual shipments of 400 million until 2016.  

Copyright © iTnews.com.au . All rights reserved.


Apple chief: Ultratablet is a Franken-fridge
 
 
 
Top Stories
Toll Group to go Google
Poaches Woolworths project manager.
 
How News Corp's CIO tackled skills in his race to the cloud
What to do when your team’s talents are no longer needed.
 
Photos: How Thodey transformed Telstra
From turbulent Trujillo to Australia's leading telco.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
Microsoft is offering Azure for Disaster Recovery to Australian SMBs
Feb 10, 2015
If you haven't talked to your IT provider about disaster recovery, it might be worth discussing ...
The 2015 Xero Roadshow is on: here are the locations and dates
Feb 6, 2015
The 2015 Xero Roadshow kicked off this week - see where you can attend at locations around ...
Microsoft Outlook is now on iPhone and iPad: why could this be useful?
Jan 30, 2015
Microsoft today released Office for Android and Outlook for iOS - complementing the other Office ...
Franchisees, here's something you should know about
Jan 23, 2015
You need to know the Code if you are a franchisee or franchisor as the penalties are significant.
Xero users rejoice! Quoting has finally arrived
Jan 23, 2015
It has taken years, but Xero has at last added integrated quoting to its online accounting software.
Latest Comments
Polls
Who do you trust most to protect your private data?







   |   View results
Your bank
  35%
 
Your insurance company
  5%
 
A technology company (Google, Facebook et al)
  8%
 
Your telco, ISP or utility
  8%
 
A retailer (Coles, Woolworths et al)
  4%
 
A Federal Government agency (ATO, Centrelink etc)
  18%
 
An Australian law enforcement agency (AFP, ASIO et al)
  15%
 
A State Government agency (Health dept, etc)
  7%
TOTAL VOTES: 3942

Vote
Do you support the abolition of the Office of the Information Commissioner?

   |   View results
I support shutting down the OAIC.
  27%
 
I DON'T support shutting the OAIC.
  73%
TOTAL VOTES: 1340

Vote