Video: Malone calls for film industry to embrace the net

 

Calls for cooperation rather than litigation.

View larger image View larger image View larger image

See all pictures here »

iiNet CEO Michael Malone has thrown out an olive branch to the film industry after being vindicated by the Federal Court in a case Hollywood brought against his company.

Just minutes after the case against the ISP was summarily dismissed, a very relieved Michael Malone stood outside the Federal Court and invited the film industry to the negotiating table.

"The most important thing now is that we'd like to engage with all those movie studios and other rights holders, and see if we can find a way to get this stuff legitimately online."

Malone told journalists that the case proved the role of an ISP is simply to "move content and packets from point A to point B."

"I think it sets a precedent for ISPs around the world," he said. "But this is jurisdictional and only applies to Australian law. In the Australian context, Justice Cowdroy is saying that ISPs in Australia don't have a positive obligation to stop copyright [infringement].

"That said, I think the best way for us to all stop the copyright violation - which doesn't help iiNet either - is to make the material legitimately available to customers.  The most important thing for us is to engage with those studios and see if we can get that stuff online," said Malone. 

iiNet and several other ISPs offer "freezones" where customers can download unmetered content that has been approved in deals between the ISP and rights holders.

Malone said that while it wasn't "unreasonable" for the film industry to seek ways of solving the rampant downloading of copyright protected material, the film studios had "wasted a year" pursuing iiNet.

"Our view is [that] this isn't the proper way to do it," he said. "The best way to do it is make the material legitimately available."

He said the film industry could learn from the Australian music industry, which by embracing new online distribution models had improved its profitability by 4.8 percent in figures reported yesterday, driven by a 46.2 percent increase in online sales.

"The film industry needs to take the same approach," he said.


 
 
 
Top Stories
 
 
IAG hands digital chief his own ‘Labs’ division
Enterprise ops chief squeezed out in restructure.
 
 
Sign up to receive iTnews email bulletins
   FOLLOW US...
Latest articles on BIT Latest Articles from BIT
The 5 Windows 10 privacy issues you should be aware of
Jul 31, 2015
There are a few unsettling details when it comes to Windows 10 privacy
Windows 10 is here! (For some)
Jul 29, 2015
Delivery of the free upgrade versions of Windows 10 began today - have you got yours yet?
Microsoft reveals Microsoft Send, a new enterprise chat app to rival Slack
Jul 27, 2015
Microsoft Send is MSN Messenger for grownups, and you could be using it at work very soon
Developers offered $500,000 grants to find HoloLens uses
Jul 8, 2015
Can augmented-reality end up in business?
Microsoft Tossup: The planning app for unorganised groups of friends
Jul 8, 2015
App allows friends to research venues, vote on plans and chat. And depending on how you run your ...
Latest Comments
Polls
Should law enforcement be able to buy and use exploits?



   |   View results
Yes
  14%
 
No
  51%
 
Only in special circumstances
  17%
 
Yes, but with more transparency
  18%
TOTAL VOTES: 827

Vote